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In-depth profiles, interviews, and case studies on cutting-edge products, companies, and trends in interactive marketing and advertising.
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- As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground
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2008 wasn't necessarily a breaking point for display, but it marked the beginning of a full-on showdown among big Web players aiming to own the shrinking display ad market.
- Bailout Drives Search Efforts for Automakers, Advocacy Groups
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The use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to promote public policy messages.
- Questions for BBC's Digital Media EVP
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In a tough environment for display ad sales, Luke Bradley-Jones is taking the long view.
- Industry Embraces Opt-In for ISP Behavioral Targeting
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Fearing blunt legislation, the industry moves towards aligning behind a single standard for deep packet inspection.
- Questions for IAB VP Public Policy Mike Zaneis
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Zaneis discusses self-regulation, enforcement, educating the industry about public policy, and what it's like representing the IAB on Capitol Hill.