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Tony Adam: SEO Expert and Web Standards Evangelist

Web Geek that loves SEO and Social Media

4 Main Reasons you should be linking in BlogsNovember 25

We create blogs with tons of great content and we base our content on Social Media that attracts a link or two. (Boy, isn’t that the understatement of the year!) We rely on this content to create user engagement and get people to keep coming back. But something that is also just as important as creating great content, is knowing when to link to internal and external resources appropriately.

User Experiences and Topic Depth

Linking to external resources in blogs and articles creates that richer and more complete user experience. Doing so provides the user reading an article more depth and coverage on a topic or news item. Further expanding that, linking to external resources that cover multiple view points, opinions, etc. further validates the credibility of your blog. That is what you are going for, especially to first time readers. Establishing a sense of credibility and in-depth resources and/or content will create an authoritative presence for your blogs/articles.

Blogging Etiquette and Links

The blogosphere and social media circles can run pretty tight, but also be wound pretty darn tight as well. So, by never linking out or linking out, but slapping “nofollow” all over the place can create quite a stir. There is a certain level of etiquette that is expected within blogs/articles. Giving the resource you have linked to credit plays an important role in the level of respect given to your content. The last thing you want to be seen a

PubCon 2008 Wrap Up: The topics, community, and moving forwardNovember 17

Another PubCon in the books! We are all a little bit tired, a little bit wired (at least I am! Still!), and/or missing it already (which again, I am!). Either way, I am pretty sure I can speak for most when I say, it was a great time had by all.

The great topics discussed:

Being an Effective SEO within your organization - Our panel seemed to be a hit with the audience! I couldn’t be happier about the crowd, the other panelists, and the experience overall. Oh, and also, Lisa Barone highlighted what an epic dork I am in her live blogging coverage of the session. Finally, I have uploaded my presentation for everyone interested: Being an Effective SEO within your Organization

“Video is going to be the next big thing…” - I heard this from a few people this year, including the Sith Lord himself (I had to!…lol), Michael Gray. But, someone mentioned that has been the case for some time now (sorry I forgot who it was! Next conference, I’ll buy you a drink!) So, this brings me to wonder, how will video tie into the overall search mix.

So many great Site Reviews! - I attended some of the live site reviews

My thoughts on Twitter being a useful toolSeptember 22

When I started on the path of using Twitter, it was fairly easy getting used to keep in touch with people, albeit, a bit like a stalkers dream! (not that i am a stalker! I swear!). I was led into it by a former collegue at PayPal, Mark Trammell. I kept hearing him talk about it, and me being the early adopter I am, I figured I’d give it a whirl! (no pun intended). Signed up, added about 20-30 people and I was tweeting! (Probably more than some people would have liked!)

I loved it though, I was figured out all the cool stuff going on in SF, getting blog posts pushed to me, etc. I also realized that I could connect and converse with people through twitter that I probably wouldn’t have been as in touch with before. I wanted more though, sitting there with those slim stats, I wasn’t able to be the social butterfly I think people know me to be. That said, I went on the hunt, became a total twitter advocate, promoted it at a geek dinner I threw to get people to sign up so we could stay in touch!

AJAX and Non-JavaScript Experiences for SEO friendly websitesAugust 27

With the “Web 2.0″ world that we live in, companies are inclined to create “snazzy” new AJAX experiences for users. I have been dubbing this the AJAX Dilemma lately because organizations/companies/website owners are creating sites that are not accessible and SEO friendly. They are risking crippling their businesses in the areas of search traffic by not planning SEO into the lifecycle of the product.  Ensuring there is a Non-Javascript experience for search engines and accessibility is not a new practice. Creating sites using “Progressive Enhancement” and using “Unobtrusive JavaScript” has been around for quite some time.By creating web standard code and using the methods above, you are not sacrificing SEO for User Experience.

This is important to creating search friendly websites because ensurng search engines are able to crawl and index your content is necessary to acquiring search traffic and market share. By not embracing these approaches, you are leaving yourself in a handicap for SEO efforts and leaves you at a competitive disadvantage. In fact, it should not even just be designed on a project per project basis, but should be built into code that takes advantage of web standards and progressive enhancement.

The AJAX Dilemma for SEO

Show and Hide type interactions that are used in content areas thro

Thanks Facebook for stripping me of your serviceJuly 13

The most random thing happened to me last night and I am not sure how it happened. I went to login to my Facebook account last night and next thing I know I get the following message:

“Your account has been disabled by an administrator. If you have any questions or concerns, you can visit our FAQ page here.”

The thing that really gets me is not one piece of communication from Facebook to the user, in this case, me other than at the login screen. There was not one email sent from Facebook possibly stating: “Your account was disabled for the following reason…”

Furthermore, typically when someone violates a terms of services or anything of that nature, there should be a communication sent out to the individual. When you strip someone of any type of product, service, account, etc. there needs to be a valid reason for it and also what they can do to re-initiate their account. Going WAY back into the past with AOL, they use to do this if your account was reported, etc. I remember a specific occurrence where i called someone a name as a joke, in a chat room and I was reported by someone else (yes, I am a geek that lives online practically and I did at some point hang out in chat