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- How To Pick The Right Blogs For PR OutreachToday
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I gave a talk to the local Blugrass Chapter of PRSA today inspired by my PRSA International session with Heidi Sullivan and Jay Krall from Cision entitled, “Not All Blogs Are Created Equal.” While the PRSA International version was more robust and contained some great insights and information from Heidi and Jay, it was an hour-long presentation I had to fit in 30 minutes.
What follows is the presentation I gave, focused on how to find relevant blogs for outreach, how to differentiate between them for prioritization and some pointers on blogger outreach from my perspective.
The simple fact of the matter is that, at least for now, there is
- Does Content Equal Revenue?Today
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David Finch
Who hasn’t heard the phrase, “content is king?” For the last few years, every online publishing venue from blogs to webinars, have declared that “content is king.” It’s become the mantra for web publishers. However, while this has become the general consensus, monetizing that content has become the question for the masses of content producers.
One of the biggest questions is how has the economy affected the digital space? Depending on whom you ask or what you read determines the answer that you get. It would be great to know how content related sites are currently doing.
And that’s exactly what Pam Horan, President of OPA asked.
Improving Ad Effectiveness Online Report
Yesterday, the Online Publishing Association, an association who’s members include NPR, About.com and The Huffington Report, released it’s second wave of research within the past six months and have revealed that in spite of hard economic times, that quality content sites “defy industry trends and largely have improved their ad effectiveness over time.”
They have found that ads on these content related sites have raised awareness, message association, brand favorability as wel
- More 2009 Predictions … And A Few Of Your OwnYesterday
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Jason Falls
It’s almost time to put the 2009 predictions to bed, but my buddies and MindSalt, a branding and PR firm here in Louisville, added a fun bell and whistle to the process I thought was worth bringing to your attention. First, the meat.
MindSalt’s 2009 predictions for the marketing and branding world include the following, the full list of which can be found on their blog:
Honesty & simplicity drive consumer decisions.
2008 was a year of mixed messages. From politics to business, consumers are being bombarded from all sides with broad claims of little substance. In 2009, clarity will be key. Clear messages served up in simple, creative ways will be essential to building and maintaining trust with consumers.
Time-snippets replace time-slots.
Attention is the biggest hurdle for marketers to overcome. No longer do we carve out specific time for watching TV, reading the newspaper, or even surfing the web. We grab snippets of media throughout the day, 2 minutes here, 20 m
- Why Integration Is Critical For Internet MarketingJanuary 7
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Kat French
You know what the problem with having your dream job is? Even when you’re supposed to be sleeping, you find yourself up late, plotting and puzzling about work.
Want to know what’s keeping me up late lately? Sure you do. Otherwise, you’d just bounce off this post and wait for Jason to come back, right?
Integration.
In my opinion, the one key ingredient that is keeping interactive marketing from fully delivering on its potential (at least for most clients), is a lack of proper integration between disciplines.
For most brands, and in most agencies, interactive or web marketing exists in a silo, separated from other marketing and advertising disciplines. And within that silo, the subdisciplines like web development, social media, SEO, paid search, and email marketing are often within their own siloes.
It ought not be so. Mainly, because web marketing disciplines are so intertwined in terms of activities and outcomes. The inbound links developed as a part of a social media campaign has a tremendous potential to add value to SEO efforts (if the SEO is consulted). Social media can increase ecommerce sales (yes, it can–I’ve seen it do so. But it only works when people w
- Social Media Target Strategies For A Better 2009January 5
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Jason Falls
I’ve long been of the belief that the vast majority of social media thinkers and doers easily lapse into the self-gratifying bubble that is our little online world and forgets the primary audience to which we should speak lies not on Twitter or Facebook or blogs. We are good a sharing social media. We are better at stroking each other and the latter is easier to accomplish.
But what it accomplishes is little. I’ve said before that I feel we should spend less time talking to each other and more talking to the un-enlightened. I’ve made speaking commitments for 2009 at conferences and engagements outside my comfort zone for that very reason. The Social Media Club Louisville will take a decided direction on education, offering paid boot camps for non-profits, educators, public relations professionals and more this year. We will focus on the tools, the basics and getting to know social media so that when we do have events to talk strategy, we aren’t met with deer-in-headlights looks and cricket chirping.
But what