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MarketingDeviant.com

The Power of Marketing & Business Strategies


Lead by Example, Change Yourself before OthersNovember 20

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For people who are wondering what leadership is, it is to lead by being the embodiment of what you teach and preach. How can one lead and teach without first experiencing it and still practicing it. In the definition of leadership, you need to lead by example. Only then will your teachings be understood and practiced by others. Before leading others, lead yourself.

People always expect other people to change first, but hardly do the ones who expect changes from others will change themselves. That kind of thinking and understanding will only end with failure and disappointment. To truly change others, change yourself first. Change yourself before others in order to preach what you had reached. Only then will others start to change. Do not expect anything you did not work for.

True leadership lies in doing it yourself first before expecting it from others. That is what it means to truly lead.

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Misfortunes to FortunesNovember 17

fall colours

Sometimes, someone else’s misfortunes can become your fortune. As one weeps, another reaps. That is the balance of equilibrium that is undeniable. As one falls, another will raise. Turning someone’s misfortunes into your fortune is a matter of timing and opportunity. What they lost, you could gain.

Opportunity strikes at the oddest of times. Come looking for it and it will never appear. Not thinking of it and it will suddenly appear. The only thing one can do is wait, for manipulating it never works. We can’t force it, we can only wait for it. The changes through time will be the indicator.

Timing comes and goes. It is like the season that sweeps and folds. It may last long or short. Timing is in the readiness of preparing for the sudden changes. Understand the timing through the changes that are appearing. Prepare and execute your plans when the time comes.

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Empty Heart and MindNovember 11

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Empty your mind so you can think properly.

Empty your heart so you can do things accordingly.

If you are so full of yourself and think you know everything, then you are too full to learn for you have claim to have known everything. Therefore, you can never surpass your current self.

If your heart is always desiring then you have completely lost yourself. You betray the minute for the very second. You betray the years for the very day.

The unity of an empty mind and heart perfects us for there is no more hindrance to stop us.

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Store AttractionsNovember 5

store attractions

In order to attract people to your store, having store attractions can be a good way to get them to come. Store attractions give people a reason to visit your store and people are more ready to buy when they are excited by unique attractions. This can create a big crowd which gives you an opportunity to make some sales.

Make something out of the ordinary into something extraordinary. Unique atmosphere, setting and displays are great attractions for people. A big and unique mascot on the top of your store is a nice example. Another example can be where your store looks futuristic inside and outside to create a sci-fi mood (make sure your  employees all wear some nice futuristic clothes (watch some futuristic movies for inspiration).  Once they are inside your store, make them feel comfortable with a greeting or just a simple smile. This is the first process of relationship building and will play a vital part for future sales. Also, the crowd that is piling in your store can be used to attract even more people as others are curious on why there is so many people piling at your store to begin with.

This is a great strategy for attracting new customers and especially tourists since anything unique will be a place to take pictures of. If your store operates o

How to Increase Online SalesOctober 30

online sales chart

There are some small and subtle ways to increase your reputation and online sales through first-time and repeated visitors. The very little things we miss or forgot can be crucial elements on increasing sales which can help further create more loyal customers and expand your business.

Easy- The website for your products and services should be easy to navigate and see (give good sized pictures of the products and services). Doing so will increase sales as anything “hard” will turn off the customers from their buying mode.

Safe- In the online world, there are numerous hackers that will do whatever they can to steal personal information through your website. It is in your best interest to increase the security of your website on “customer’s checkout pages” to ensure that your customers will feel and be safe when shopping your website.

Risk your Brand- Without risk there is no reward. It is good to state that “your money back is guarantee if you do not like the product or service within a month“. Stake your brand and name so that customers will be more comfortable to do business with you because of your sincerity.

Professional Look- The website theme is very important as it controls the look and feel of the website. A smooth and cl