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Micro Persuasion

Steve Rubel explores how the digital citizen is transforming marketing, media and public relations.


links for 2008-12-01Yesterday
links for 2008-11-30November 30
Zinio Inside Opens 50,000 Magazines to Searching and SharingNovember 29

Zinio, a digital magazine service I became a fan of as I moved to go media green, just got a whole lot more useful with the addition of awesome search and social sharing capabilities.

The service, called Zinio Inside, opens up 50,000 back issues of popular magazines and newspapers from around the world to full text indexing. Once you find what you're looking for, many of these magazines archived articles can be previewed for free, with individual digital downloads available for purchase in many cases starting at 99 cents. Zinio is also offering free magazine subscription this month through their Read Green program.

Zinio Adds Searching and Sharing

Once you find what you're looking for, you can click a button to share a link either on a social network or with a friend via email. For example, this link takes you to the above AdAge story

links for 2008-11-29November 29
Three Little Gadgets I am Thankful ForNovember 26

I am always on the lookout for little mobile gizmos/gadgets that make my life either more productive or more enjoyable. Here are three recent purchases that I am thankful for. Any of them make great stocking stuffers for your favorite geek.

41razcc4tl_sl500_aa280_ My MacBook Air constantly runs hot. Even when all I am doing is running a browser for awhile, the fan kicks in - and it's loud. Targus makes a neat fold up cooling pad called Targus HeatDefenseir?t=micropersuasi-20&l=ur2&o=1. What I like about it is that it doesn't consume any power, it's easy to fold up and it works flawlessly. Within seconds of putting it under my Air my fan speed dropped 50%. It's under $25 on Amazon.