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- A sad day for Mumbai ..November 26
- A sad day for mumbai. Terrorist attacks kill at least 80 people and chief of Mumbai Anti terrorist Squad Hemant Karkare, also killed
- Social media marketing, Behavioural analysis and the transition from passive digital footprints to active digital footprints ..November 23
- Extending the ideas from my last blog .. The idea of Digital footprints has increasingly been discussed in society - mainly from a privacy/data protection standpoint. However, we all agree that we are increasingly leaving a larger Digital footprint over time especially after the rise of social networks like Facebook, MySpace etc. A Digital footprint is the persistence of data trails online by a user's activity in a digital environment - which John Batalle eloquently calls Clickstream exhaust . According to the Pew Internet report , there are two main classifications for digital footprints: Passive digital footprints and Active digital footprints. A passive digital footprint is created when data is collected about an action without any client activation, whereas active digital footprints are created when personal data is released deliberately by a user for the purpose of sharing information about oneself. On the Web, many interactions leave a digital footprint such as creating a social networking profile, commenting on a picture in Flickr etc. In a mobile context, CDRs are the transactional data that constitute the user's digital footprint. But, the mere availability of transactional data alone is not enough since privacy and data protection rules will apply to the usage of data(and rightly so!). There is a paradox with privacy - on one hand ev
- Behavioural Data patterns: The synergies between mass media, social media and mobile mediaNovember 22
- We are seeing the emergence of three distinct media types: Mass media(TV), Social media(Social networks) and Mobile media. Often these media types are discussed in isolation - but they make a lot more sense when viewed holistically in a converged ecosystem from their underlying data patterns The idea is: Spot the patterns in data usage and validate the patterns using promotions. Do this over as wide a network as possible(either a converged network or in partnership with a broadcast media channel) The goal of any media is to get the receiver of the message to take action - ideally a purchase decision(but not necessarily so) Broadcast media/ Mass media(TV, newspapers etc) are great for brand building. They are best placed to get the message across to the widest section of the public. One could argue that mass media is 'interruptive' in nature - but without an interruptive message - I can only know what I already know - but I cannot know what I do not know ..(At the risk of sounding Rumsfeldesque :) .. ). On the other hand, a message that can be personalised to the recipient is truly useful to them. So, the goal is to work with these two end points Also, irrespective of how the message is received, ideally the two ends of the media cycle need to co-relate i.e. for every recipient of the message - there should be a corresponding action. That action should be
- The EU cloud: Integrating the paradigms of cloud computing and sensor based interaction(Internet of things)November 22
- When I spoke at the TOWARDS THE DIGITAL WORLD IN 2025 event at the European parliament in Brussels last week , Prof Dr Lutz Heuser - Vice president SAP research and Chief Development officer of SAP mentioned the fascinating idea of an EU cloud This vision is extremely interesting to me considering my interest in the ideas of beyond Web 2.0 - and the internet of things (a forthcoming book) The idea of an EU cloud extends the ideas referenced from Tim O Reilly As Tim said: >>>>> And that of course is the future of mobile as well. A mobile phone is inherently a connected device with local memory and processing. But it's time we realized that the local compute power is a fraction of what's available in the cloud. Web applications take this for granted -- for example, when we request a map tile for our phone -- but it's surprising how many native applications settle themselves comfortably in their silos. (Consider my long-ag
- iPhone users - more women than men? and the anti-iphone ..November 21
- At least two women I spoke to last week said that they love the iPhone and wanted to upgrade to one .. In contrast, I am not a fan of the iPhone .. and actually not very a fan of visual/ touch interfaces etc per-se I suspect I am not the typical user of devices and appliances. For instance, I started developing on Unix and never even got comfortable with Windows .. i,e. Graphical user interfaces .. I kept going back to command line prompts since it was faster to work that way and in the times I worked as an Oracle DBA, this was cool i.e. I never really needed to work with the visual elements So, what I am asking is: a) Is there a male/female usage difference for the iPhone? b) Perhaps there is a place for the anti-iPhone i.e. a complex phone driven by simple textual commands(think 'vi', 'shell scripting' etc here) - and I hope that there may be at least some people will relate to this :) The two topics are not related .. i.e. women may well be users of the proposed anti-iphone .. but these are more random thoughts in my own mind