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Michelle's Blog

How the Newspapers Can Stay Alive: Hire @ScobleizerJuly 2

I don’t know how Scoble does it. He follows over 103,000 people on Twitter and somehow manages to filter everything out to actually break news. I know he’s a big fan of using FriendFeed to filter through it all, but come on! How does FriendFeed help you break the news of a Chinese earthquake from a bunch of random people in China?!?! How would you pick up on that before CNN does if you have to sort through 103,000 other people’s tweets about ice cream and the crappy service they got at TJ Maxx?

Scoble is not just some person trying to be internet famous. I did think that at first. The guy is just completely obsessed with tools that help you obtain, filter, and then broadcast information. It’s not about being famous for him–he’s working on the small project of knowing everything everywhere all the time. Maybe military scientists will implant a MacBook Pro with wifi into his head which will push him to become an XMen character or something. But I digress.

So repo

Dear Seth Godin, Malcolm Gladwell & Chris Anderson: You are All Right about “Free”. Now Shut Up.July 1

“In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.”
–CHRIS ANDERSON

Are you kidding me? “Free” with a capital F? What are you, Effing Jesus?

Chris Anderson seriously needs to slow down. I saw him at South by Southwest and felt his “content should be free” shtick was more of a marketing ploy to push his book than genuine advice to help people build a business model. It was very disappointing, and at this point, I’m not sure his free book is worth the time it takes to read.

Well, Malcolm Gladwell wrote this New Yorker article stating that when you give something for free, people assume it has no value. He pointed to YouTube, which has yet to make money for Google. Okay.

THEN Seth Godin jumped on the Free (note the capital F so as to not offend Chris Anderson) bandwagon and went on an ad hominem attack stating that Anderson’s Wired is making money with free, while the New Yorker, who Gladwell writes for, is not. Apparently, free gets people’s attention in an A.D.D. world.

Guess what? You are all right. Now shut up.

Chris Anderson. You need to appreciate that not all people want their content to be the same as everyone else�

How Someone With 2000 Twitter Followers Can Be More Powerful than a Person with 25,000June 30

Much of what Seth Godin says seems like common sense to me. Unfortunately, I’m finding more and more that companies need his lessons pounded into their brains. Here’s a video of Seth that Keith Burtis brought to my attention via Twitter:

@garyvee, the Bloggers are Mad at You? Just Crush It AnywayJune 26

Gary Vaynerchuk’s winelibrary.tv is brilliant. If you sell something that people are intimidated to buy, create a TV show about it. Educate people. Let them know that you personally want them to be happy with their purchase. He’s basically taking the sales methodology of old (trust, passion) and applying it to the modern world with the new method that is social media. Like him or not, that’s pretty damned beautiful.

Gary has a new book called Crush It: Why Now Is the Time to Cash In on Your Passion. I haven’t read it yet, but I’m guessing he’s trying to show other salespeople and marketers how they can use social media to build flocks around their brand. As Hugh MacLeod might put it, you make your product a “social object” to bring people together in good ways. This is how people should make their livings–not in cubicles staring at stock prices, scheming how to squeeze more out of customers.

So various bloggers are mad because Gary’s PR people pitched that they interview him. The letter was a form letter sent to many other bloggers, many of whom expressed their offense on a BlogTalkRadio show Gary was on. An excerpt from the letter reads �

Please Give to a Cool Kid for My Second 29th BirthdayJune 19

Guess what? Today is my second 29th birthday. And although I’m not too fond of birthdays, I’m trying to make this one rock by raising money for my niece Zoe’s college fund. She just lost her mother to leukemia and has had a rocky past four years dealing with her mom’s sickness.

If you are down for helping cool nine-year-olds who raise thousands of dollars for the Leukemia and Lymphoma Society, you might want to contribute. I have high hopes for Zoe.

You can find the PayPal link on this page:
http://www.debutaunt.com/archives/000698.php#000698

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