| inside analytics |
...focusing on internet trends and technology changes, especially as it relates to providing meaningful analytics...
- Recent
- Popular
- Tags (4)
- Subscribers (28)
- Behind Screen #3June 17 2007
-
The NYTimes has an article today discussing how content providers are plowing ahead with big plans for mobile devices. The very smart folks at ESPN are at the forefront of this industry, as they've figured out how to deliver the right content, at the right time, to their customers. They see the mobile "screen" as a critical delivery tool:
“People talk about it being the third screen,” says John Zehr, senior vice president for digital video and mobile products at ESPN. “I talk about it being the first screen because it’s the closest to you.”
The article notes that they are leveraging data derived from one screen (computer) to better understand what types of content to push to another screen (mobile):"For its part, ESPN is not holding back. It already tracks what computer users read on its Web site to determine what like-minded sports fans want to view on their phones, and is pursuing a patent to protect the technologies underlying its multiscreen effort."
And reading on, it's clear that they aren't just looking to match up the right content to the right group of viewers. They are also working hard to deliver highly relevant, visitor-specific content to their visitors: - ConvertedApril 9 2007
-
Nothing to do with analytics...I bought a Mac (MacBook) this weekend. I've never used a Mac before. What a great experience. I turned it on, answered a couple of questions and I was connected and on my way. The kids love it...and I do as well.
I'm trying to figure out if I should get a .mac account, or just use Yahoo or Google for everything. Anyone have any preferences?
Filed in: mac
Technorati Tags: mac - Attention Metric from CompeteApril 3 2007
-
Compete has just launched a new Attention metric, defined as "The total time spent on a site as a percentage of the total time spent online by all U.S. internet users". They now have daily updates, measuring the "velocity" of change in attention as well. It's an interesting view of overall traffic, and the tools provided by Compete are pretty cool.
The WAA has a research committee focused on measuring "new media", providing useful methodology and best practices that is also worth checking out if you're interested in more specifics on this topic.
Filed in: analytics, web+analytics
Technorati Tags: analytics, web+analytics - More Thoughts On Page ViewsFebruary 15 2007
-
Steve Rubel continued the discussion of the replacement of the Page View as the metric of choice in our industry. He suggests that Events, Unique Visitors and Time Spent are likely candidates for replacement metrics (with Events and Time Spent as the two likely leaders).
The article is worth a read...as are the comments.
Filed in: analytics, web+analytics
Technorati Tags: analytics, web+analytics - Analytics Tools In The NewsJanuary 4 2007
-
A couple of newsy items in our analytics space:
1) Martin pointed me to the news that WidgetBox has released an analytics tool for WidgetBox customers. This is a smart idea, and very helpful for those using WidgetBox. From their post on why analytics matter:
2) The fine folks over at Performancing have sold off their analytics tool to PayPerPost.With our Syndication Metrics, you, the widget developer, can assess the popularity and effectiveness of your widgets at a very fine level of granularity. We think it¹s like Google Analytics but for widgets. Now, you can track the spread of your widgets across the Internet and identify your biggest users are as well as most influential. You can also figure out the external triggers driving subscriptions, and make adjustments to maximize your widget’s exposure. You can identify which sites are driving the most traffic through your widget and forge strategic relationships. For the first time, the fog will lift and you’ll clearly be able to see which of your widget efforts are truly working.