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- Lessons You Can Learn From the MoviesToday
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I posted an entry called "What You Can Learn From Hollywood" over at the American Express small business blog. I derived these lessons from the work of Scott Kirsner. He studied the movie industry and ended up writing a book called Inventing the Movies: Hollywood's Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs
- The Chris Pirillo Interview: "We're Not Worthy"Yesterday
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Free video chat by Ustream
Chris Pirillo is on the cutting edge of live stream media. The 35-year-old web whiz knows how to generate online community by hosting videos on UStream and other websites such as CNN.com. In this interview, he discusses how he drew an audience of five million people in 2007, what you need to create a successful brand, and why he'd stream his own natural death.
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Question: What is your equipment setup?
Answer: I use a "broken" Canon GL2 that I purchased six years ago and hardly used until I started streaming. This is connected to a Mac Mini via FireWire, and that computer is dedicated to the live stream, including a separate DSL connection. For software, I use CamTwist for the video effects, Colloquy to chat, and Safari--with Ustream.tv as my live video provider.
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Question: Do you think people are nuts to watch you working at your desk?
Answer: I used to think that. But, as it turns out, many people experience the Internet alone. So, isn't it nice to know someone out there is alone with you? There's something the live video experience brings to the soul when you know another person is sitting on the other side of the screen and you can interact with him or herand others.
I'm a boring guyfor real. I'm not always on, but...
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Question: Have you e
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- The Art of Customer SurveysOctober 2
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I posted an entry in American Express blog entitled the "The Art of Customer Surveys" based on some information sent to me by Dave Wanetick, the managing director of IncreMental Advantage. He points out deficiencies in typical customer surveys that you will find interesting, and he boils down effective surveys to one simple question.
- Dear House:October 2
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"Dear Henry" certainly generated passionate comments. Here's another marketing thought: If people want the House to pass the bailout, all they'd have to ask is, "Do you want China and Abu Dhabi to come in and buy America at fire sale prices?" The bill would pass by this weekend. It's all about framing.
- Dear Henry: Frame or Be FramedSeptember 28
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With nothing better to do on a Saturday night, I was browsing through this blog's archives, and I came upon this posting: "Frame or Be Framed." It examines the work of U.C. Berkeley professor George Lakoff--specifically, how Republicans are good framers and Democrats are lousy ones. It seems to me that the "bailout" of the investment banks shows that the framing skill of Republicans has atrophied.
I don't know much about Wall Street finance and monetary policy, but when has ignorance ever stopped a blogger--or a politician? If I were (a) a Republican and (b) vice-president of marketing of the Department of the Treasury (getting struck by lightning while sitting on the bottom of a swimming pool is more likely than either of these conditions), here's how I would have framed what's become the mother of all financial debacles:
Greedy investment banks that came to power during the Clinton administration mortgaged their futures (no pun intended) by duping hardworking Americans into buying houses that they couldn't afford.
Now these hardworking Americans can't make their payments, and they're losing their homes. There's not much we can do about this because the Republican party stands for minim
