Toluu

PR 2.0

The Future of Communications Starts Here

Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on TwitterNovember 25

In the era of the Social Web, transparency, engagement, and a commitment to authentically connect people to your story are essential principles for practicing successful and meaningful Public Relations. Concurrently, the socialization of media is creating new communities and communications channels that are empowering journalists, bloggers, analysts, as well as everyday people, to actively

Facebook's Attempt to Acquire Twitter = Fail WhaleNovember 24

Mark Zuckerberg at Web 2.0 Expo Evan Williams at TechCrunch50 Kara Swisher has written a tremendous post on Facebook's quiet attempt at acquiring Twitter. It inspired me to share my thoughts on the subject. During the Web 2.0 Summit, John Batelle interviewed Facebook Founder Mark Zuckerberg, and if you listened closely enough, it was clear that Batelle was prodding Zuckerberg to validate the

Barack Obama, The Social Web, and the Future of User-Generated GovernanceNovember 16

What follows is the unedited version of my latest post for TechCrunch, "Is Obama Ready To Be a Two-Way President." Source: Barack Obama's flickr stream Where there’s victory, there’s also opportunity… America voted while the entire world watched and listened. Whether you supported Obama or McCain, we equally shared the hope for positive change and a new beginning towards a brighter future.

Now is Gone Celebrates First AnniversaryNovember 15

On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators. As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones: - Thousands of people have read the book - We’ve received hundreds of thank

Al Gore on the Social Revolution for ChangeNovember 10

While several posts have emerged recently crediting Social Networks (Social Media) with Obama's victory, I'd like to inject another element into the discussion - people, sociology, and the communities and tools that bind them, us, together. Smart people intelligently and genuinely connected with other people to further a cause and a greater hope supreme. Social Media provided the channels to