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IanSchafer.com

Musings of an independent interactive agency CEO.


See? I'm A Human With Emotions. And So Is My New Daughter.November 13
carly.jpgI'll keep this short and sweet, but last night, my wife Cheryl gave birth to our first child, our beautiful daughter, Carly.

She's 7 lbs. 1 oz. of cute overload.

I'm keeping her away from public social media. No official websites, no social networking profiles, no boys until she's 25.

Welcome to the world, Carly.

Posts and tweets will be light as I enjoy the best few days of my life -- so far.

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See Me at SXSW Interactive in March 2009.November 6
CC627C79-C6B5-429D-A19E-02AA7302F467.jpgIt's official.

I'll be speaking at SXSW Interactive in March of 2009 co-leading a discussion with our fine clients at Electronic Arts on the marketing of the hit video game DEAD SPACE. We played a big role by developing the immersive website experience, NOKNOWNSURVIVORS.COM.

The official description of the panel is:

This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross-platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official “street date” launch.

Together, we used the arts of transmedia storytelling and cross-platform marketing to deliver a unique experience that kept people, literally, transfixed. We're proud of the results, and look forward

YouTube Unveils New Features for Embeddable Video.November 6
YouTube's released a set of new features that make the embeddable video product a more complete one.

Here's what they've just rolled out, via the YouTube Blog:

* High-quality start images (thumbnails) – Before you press play on embedded YouTube videos, the thumbnails for the video will be presented in high-quality. We're pleased with the results – let us know if you agree.

* Search in embeddable player – At the close of an embedded video, along with the usual recommended videos and URLs, a search box will appear. Not only will you be able search from within the embedded player, you will be able to watch videos through the same window. That's right, you can search all of YouTube from the comfort of your favorite blog, news, or humor page.

* Integrated video annotations – Annotations enable video producers to incorporate text information into their videos, create choose your own adventure-style stories or add links to any YouTube video. People watching videos through the embedded player can now join the fun.

* Integrated closed captions – Back in August we started allowing video creators to add captions to their videos. Closed Captions are now available in embedded videos like this one:

Should I Be at Ad:tech Today?November 6
I already know the answer to this, but I thought I'd put it out there...

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CNN Uses Holograms.November 5

hologram
Originally uploaded by Ian Schafer
Anyone see this on CNN last night?

Just checking.
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