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Leslie Bradshaw

"And I jotted each of these items down in a little notebook so I could remember them later on, because that whole week I never lost the feeling that I was participating in world event and was linked in a tiny invisible way, to everything that took place everywhere." - Gregoire Bouillier

I am Speaking at Sex::Tech 2010January 14

I will be joining a good friend and colleague, Andre Blackman of Pulse + Signal, as a presenter on social media and sexual health at Sex::Tech in San Francisco February 26th and 27th.

For those of you who know me (well), you know that I am passionate about sexual health and education, equality and expression (yes, I just linked a picture of… well… just click on the link).  At any rate, I have drafted my initial (brief) abstract and thought I’d share it below (confined to <150 words was like big kid Twitter… but still challenging for a verbose gal like me).  I am also passionate about social technologies.  So when you combine the two — sex and technology — in a single conference… <<<mind blown>>>

DRAFT - ABSTRACT:

Working Title: How and Why Social Media Will Impact the Sex Education Policy Debate

Social media has shown that it is effective at helping cover and break news (cf.

Leslie Arthur Baskett: My Great Grandfather and NamesakeDecember 24 2009

Merry Christmas Eve.  To celebrate, my mom and I have been going over some of her family’s relics, while we sew and use the computer.  Here is one particularily special item she shared with me that I feel proud to be connected to in name and in blood…

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Who: My great-grandfather (grandfather of my mom, Mary Ellen Baskett)

When: Born October 10, 1893; died September 19, 1959

Where: Grangeville / Nezperce, Idaho

Married: Mamie Espya Stellmon, June 13, 1918 (she was born August 2, 1894 in Lapwai, Idaho and died July 27, 1976 in Cottonwood, Idaho)

Honored: Leslie was a music teacher at Nezperce High School.  The 1960 annual (Nezperce High School Warrior) was dedicated to him with this statement:

“Seldom, indeed, does one find in the life of a single person both diversity and superiority in services to mankind - in professional, civic, and religious fields.  And to such achievements an exemplary character - honest, just, moral, tolerant and understanding - and one has the essential ingredients of greatness.  Embodying all of those qualities, Leslie A. Baskett gave to Nezperce Public Schools two decades of the best years of his life in the outstanding instruction of music. The memory of Leslie Baskett will ever be enshrined in the hearts of those who knew him.  We the students of Nezperce High School, proudly and lovingly dedicate this book as our memorial to a distinguished teacher, a true friend and a dignified and

Trends in Social Media and Agriculture | A Bradshaw Vineyards Case StudyNovember 12 2009

I’ve just returned from “Trends in Agriculture,” which was hosted by National Agri-Marketers Association in Kansas City, Missouri.  At TIA, I presented my a case study of how my family is using social media to tell the Bradshaw Vineyards story, engage with the winery who buys our grapes (King Estate | @KingEstate) and connect with pinot noir wine lovers everywhere.

Full presentation embedded below, 6 follow-up thoughts included after the jump.

Trends in Social Media & Agriculture

Leslie Shares a Few Case Studies: How to Engage BloggersNovember 5 2009

This afternoon I was on a panel with the talented Danielle Brigida of the National Wildlife Federation and the illustrious Dan Riehl of RiehlWorldView at Direct Marketing Association of Washington’s “Social Media Day.”  My presentation is embedded below as a downloadable SlideShare PowerPoint. Four take-aways I cobbled together from the panel and from those in the audience below the jump.

How to Engage Bloggers

View more presentations from Leslie Bradshaw.

1) Blogger engagement is all about relationships.  Nothing terribly profound or new about this statement, but a reiteration of the basic principles of what it means to have a contact that you first connect with in a meaningful way (e.g., shared interest, friends in real life, lend a helping hand) and then, down the road, potentially ask for a favor (for a blogger, this can range from a full story, to a link, a mention, or embedded content).  Danielle made the point that her job is building relationship

World Pneumonia Day + Save the Children + The Power of Social MediaNovember 2 2009

Just over 8 months ago, I had the opportunity to work with a great client (ACC) and a few thousand folks (a millions if you count our YouTube views) online and through social media for World Water Day 2009.

I am proud to share that I have been working on another equally important, even more under-reported issue with Save the Children, New Media Strategies and JESS3: Pneumonia.  Specifically, World Pneumonia Day 2009 and Save the Children’s ongoing efforts to help fight this preventable and treatable disease.

We have helped concept, design and develop Mission: Pneumonia (huge thanks to the JESS3 team, including Jesse, Shawn, Travis and Jim) that includes 7 levels and dozens of questions, success stories and opportunities to take action against pneumonia worldwide (including donating to help the effort, as well as