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SEO Speedwagon

Intrapromote Looks Under the Hood of Search Engine Optimization

Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of RecordFebruary 4

Intrapromote In The News

Cleveland, OH (PRWEB) February 4, 2010 -- Interactive agency Intrapromote has been selected as Search and Social Media Agency of Record by Schumacher Homes, one of the country's leading home builders.

Intrapromote will create and implement organic and paid search campaigns for Schumacher Homes, and also launch comprehensive link development, social media, online press and article optimization programs to build Schumacher's online visibility and sales conversion rates. Intrapromote's ability to enhance brand awareness and drive web site traffic via best practice, customized Internet marketing services will assist Schumacher Homes in advancing its reputation as the best custom home builder in the country.

Mary Schumacher Becker, Vice President of Sales and Marketing for Schumacher Homes, looks forward to the new campaigns Intrapromote will custom create for Schumacher Homes, "Intrapromote not only embodies depth of knowledge and experience but is in sync with the fast paced innovative culture of Schumacher Homes. We look forward to achieving great things together," Ms. Becker said.

Erik Dafforn, Executive Vice President for Intrapromote, echoes the sentiments of the entire Intrapromote team with his comments on the new relationship with Schumacher Homes: "We are thrilled to be working with Schumach

Can Linkedin Be Used As A Social Media Marketing Tool?January 13

I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform. What I like most about Linkedin is that I can make great connections with people I already know from a business perspective, as well as potential clients looking to get connected via their platform.

The key to fully utilizing their system is the way in which you approach users; always maintain an extremely professional manner in communicating with potential contacts. But, first you need to ensure that your profile is professional looking so that when other business people look at you in their system they get the best depiction of "who you are" and "what you can do for them". Once this is complete, your next step is to identify "what you want to achieve" in Linkedin regarding business development and then look at "who you will need to go after". Conducting these activities is paramount to being successful in Linkedin and can make or break your entire strategy.

Now its time to conduct some research regarding reaching your target market and Linkedin's new search feature called "Faceted Search" will enable you to reach further into it's database to find just the right people. Linkedin has added some impressive features in their latest update from December 2009 and describes the benefits as:

"Faceted Search offers the following benefits to your search experience on LinkedIn:
* Enables True Guided Navigation: A list of filters are generated dynamically for every search in order to guide you through the optimal path to find the most relevant people
* Provides Intuitive Interface: Refining your search is easier than ever with an intuitive user interface that allows you to slice and dice search results by 8 facets
* Improves Precision: As LinkedIn continues to grow by the millions, increasing search space requires increased precision to help you find exactly the right people
* Increases Efficiency: Find talent, business partners, customers or a former colleague faster than ever before.
* Reduces Need for Complex Queries: It significantly reduces the need for complex Boolean queries. This was a particular need we heard from many of our power users."

Here's a video that Linkedin recommends to users to get a better feel for how the search functionality works:

eCommerce 2.0: Let Your Products Have a Voice Online Via Social Media MarketingJanuary 12

If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users send your product information to their friends and family via a customized widget (TAF4Commerce). A solution like this is currently being offered by Te!! A Friend, A Social Twist Service - http://bit.ly/6oec14. Businesses have the ability to create product-specific buzz with a context-enriched specialty word of mouth marketing solution by utilizing their customized widgets.

Their system allows users to send a referral email that includes product-specific content including images, descriptions, pricing, offers, reviews-even links to related products. I have seen many page sharing solutions but have yet to find a better product sharing widget than that offered by Te!! A Friend. Such functionality is particularly helpful for e-commerce sites that have product catalog pages dynamically constructed from database information. This means that large businesses can implement their product sharing widget with ease and give consumers the ability to share thousands of products with their friends in a few steps.

TAF4Commerce Email Example

Creative Ways to Utilize YouTube as a Marketing ChannelJanuary 11

There are a variety of ways to utilize YouTube as a marketing channel and I've seen some very creative videos take social media marketing to the next level. A great example is Blendtec, they have been promoting their products on YouTube for quite some time now. The most memorable instance I can recall was them placing an iPhone 3G into a blender and it taking about 8 seconds to be completely pulverized. The thing that got me most about this video was I was expecting to see them chop up some kind of food item and instead saw them annihilate a brand-new iPhone 3G. Talk about surprising. Another crazy thing about this video is that it has only taken a little over a year to generate over 4 million views. To put it in plain English, this brand has been able to give its company 4 million pairs of eyeballs looking at its products in a new market online. If they had decided to utilize some other form of marketing medium I can guarantee it would've cost them a tremendous amount of money to generate 4 million impressions to any of their products.

The trick in their case seemed to be their creative usage as it relates to their brand since no one is expecting to see the types of things they are blending with their product. It seems primarily with Websites like YouTube that to get a users attention off the wall or crazy videos must be submitted to go viral. Not all brands have the luxury of creating wild videos to be placed on YouTube, but every company has the opportunity to make creative videos that showcase their brands doing something in a unique manner. The key thing to remember here is that if you are trying to promote a video on YouTube you have to be able to showcase your products and/or services in a way that grabs the attention of users interacting within this space. Here's where marketers make a major mistake, they try to create bland videos and showcase them to users who are really not interested in seeing every day product and service promotions. As long as you keep this in mind when creating videos to be placed within YouTube you have a much better chance of having your videos go viral. Blendtec is a great example of a company that was willing to take a risk in the social media space and that risk totally paid off.

Facebook Privacy SettingsDecember 30 2009

When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information?

Follow along as Social Media Strategist Jen Grant walks us through the most recent and perplexing privacy changes.