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SEO Speedwagon

Intrapromote Looks Under the Hood of Search Engine Optimization

Why Good Link Builders Fail: Reason FiveMarch 13

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
Reason Four: Moving Too Fast

Ok, so you've buckled down and learned the best practices of the industry and you're dedicating time everyday to learning more about link building in general. This is helping you gain confidence and you're slowing down to check the details of a request before you start writing the email. Now what? This brings us to the next fatal flaw of link builders who are "good" but fail to be "great." Ready?

It's your writing my friend.

Poor writing skills is an issue that runs rampant and before I hire any link builder, I ask for a writing sample. There are days (and I do mean a full eight or ten hour day) where all I do is write emails to clients responding to questions or to colleagues outlining plans for operation

Why Good Link Builders Fail: Reason FourMarch 13

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education

I don't think I know a single industry that doesn't struggle with this. You get really familiar with a process or what you are doing that you fly through your tasks without thinking twice. But here's something that many good link builders don't realize:

Truly excellent link building is in the details.

There are several facets in this from the way you approach a site to how you record your activities. So let's take a look at a few of them.

1. Find the best email. Avoid, if at all possible, the dreaded "webmaster" email unless an actual name is attached to it. There are no emails that get deleted faster from my inbox than ones that start with "Dear Webmaster" or "Dear Blogger." My name is plastered over all of my sites and are you telling me that you couldn't take a few extra minutes to read my about page to find o

Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of RecordFebruary 4

Intrapromote In The News

Cleveland, OH (PRWEB) February 4, 2010 -- Interactive agency Intrapromote has been selected as Search and Social Media Agency of Record by Schumacher Homes, one of the country's leading home builders.

Intrapromote will create and implement organic and paid search campaigns for Schumacher Homes, and also launch comprehensive link development, social media, online press and article optimization programs to build Schumacher's online visibility and sales conversion rates. Intrapromote's ability to enhance brand awareness and drive web site traffic via best practice, customized Internet marketing services will assist Schumacher Homes in advancing its reputation as the best custom home builder in the country.

Mary Schumacher Becker, Vice President of Sales and Marketing for Schumacher Homes, looks forward to the new campaigns Intrapromote will custom create for Schumacher Homes, "Intrapromote not only embodies depth of knowledge and experience but is in sync with the fast paced innovative culture of Schumacher Homes. We look forward to achieving great things together," Ms. Becker said.

Erik Dafforn, Executive Vice President for Intrapromote, echoes the sentiments of the entire Intrapromote team with his comments on the new relationship with Schumacher Homes: "We are thrilled to be working with Schumach

Can Linkedin Be Used As A Social Media Marketing Tool?January 13

I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform. What I like most about Linkedin is that I can make great connections with people I already know from a business perspective, as well as potential clients looking to get connected via their platform.

The key to fully utilizing their system is the way in which you approach users; always maintain an extremely professional manner in communicating with potential contacts. But, first you need to ensure that your profile is professional looking so that when other business people look at you in their system they get the best depiction of "who you are" and "what you can do for them". Once this is complete, your next step is to identify "what you want to achieve" in Linkedin regarding business development and then look at "who you will need to go after". Conducting these activities is paramount to being successful in Linkedin and can make or break your entire strategy.

Now its time to conduct some research regarding reaching your target market and Linkedin's new search feature called "Faceted Search" will enable you to reach further into it's database to find just the right people. Linkedin has added some impressive features in their latest update from December 2009 and describes the benefits as:

"Faceted Search offers the following benefits to your search experience on LinkedIn:
* Enables True Guided Navigation: A list of filters are generated dynamically for every search in order to guide you through the optimal path to find the most relevant people
* Provides Intuitive Interface: Refining your search is easier than ever with an intuitive user interface that allows you to slice and dice search results by 8 facets
* Improves Precision: As LinkedIn continues to grow by the millions, increasing search space requires increased precision to help you find exactly the right people
* Increases Efficiency: Find talent, business partners, customers or a former colleague faster than ever before.
* Reduces Need for Complex Queries: It significantly reduces the need for complex Boolean queries. This was a particular need we heard from many of our power users."

Here's a video that Linkedin recommends to users to get a better feel for how the search functionality works:

eCommerce 2.0: Let Your Products Have a Voice Online Via Social Media MarketingJanuary 12

If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users send your product information to their friends and family via a customized widget (TAF4Commerce). A solution like this is currently being offered by Te!! A Friend, A Social Twist Service - http://bit.ly/6oec14. Businesses have the ability to create product-specific buzz with a context-enriched specialty word of mouth marketing solution by utilizing their customized widgets.

Their system allows users to send a referral email that includes product-specific content including images, descriptions, pricing, offers, reviews-even links to related products. I have seen many page sharing solutions but have yet to find a better product sharing widget than that offered by Te!! A Friend. Such functionality is particularly helpful for e-commerce sites that have product catalog pages dynamically constructed from database information. This means that large businesses can implement their product sharing widget with ease and give consumers the ability to share thousands of products with their friends in a few steps.

TAF4Commerce Email Example