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SEO Speedwagon

Intrapromote Looks Under the Hood of Search Engine Optimization

Facebook: To Like & UnlikeApril 28

The “Like†button has already started appearing on pages across the web, making it ever so easy to share articles and sites with your Facebook pals.

What happens when you decide you really didn’t like that article? Or you didn’t want it shared with all of your connections? Maybe you were signed in to your work-friendly Facebook account and liked an article that was highly inappropriate for work. Some may think you’re stuck with the gaffe. Sure, you can delete the story from your News Feed, but that “like†will still be on the page where you clicked that oh-so-powerful little “like†button.

Fear not!

Simply return to the page you “liked†and click that “like†(or “recommend†or whatever the text may be) button again. There! You have unliked the story in one quick click. It will also be removed from your Facebook feed almost instantly. If the button is a solid shade, this indicates that you “like†this page. If it is white, this means you have yet to like it or have since unliked it.

Here is a screenshot of what a page looks like after you have “liked†it:

And after clicking it again (note the color change of the button):

Why Good Link Builders Fail: Reason SevenMarch 13

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
Reason Four: Moving Too Fast
Reason Five: Poor Writing Skills
Reason Six: Lack of Creativity

In my experience, many link builders have Type A personalities. We're driven, self-motivated, highly analytical and like the details of the work. But there's also the downside of having that kind of personality. And the biggest issue is the inability to ask for help.

The reasons that people don't ask for help generally stem from fear or arrogance. We've talked about how fear can inhibit you and fill you with self-doubt. The flip side is that you assume you know everything and push forward in full force only to realize that you missed a key technical element be

Why Good Link Builders Fail: Reason SixMarch 13

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
Reason Four: Moving Too Fast
Reason Five: Poor Writing Skills

We've covered a lot of the basics so far and hopefully at this point you've been able to identify some of your trouble areas and possibly take some action steps to combat the issue. Today I want to talk about a more advanced issue that can catapult you into link building fame. Or at least get you some really good links.

One of the secret weapons of great link builders is their creativity.

Let's define creativity before we go any further. I'm not talking about trickery, bait-and-switch or anything underhanded. I'm talking about the following definition as captured by Dictionary.com:

Creativity: the ability to transcend traditional ideas, rules, patterns, relationships

Why Good Link Builders Fail: Reason FiveMarch 13

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
Reason Four: Moving Too Fast

Ok, so you've buckled down and learned the best practices of the industry and you're dedicating time everyday to learning more about link building in general. This is helping you gain confidence and you're slowing down to check the details of a request before you start writing the email. Now what? This brings us to the next fatal flaw of link builders who are "good" but fail to be "great." Ready?

It's your writing my friend.

Poor writing skills is an issue that runs rampant and before I hire any link builder, I ask for a writing sample. There are days (and I do mean a full eight or ten hour day) where all I do is write emails to clients responding to questions or to colleagues outlining plans for operation

Why Good Link Builders Fail: Reason FourMarch 13

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education

I don't think I know a single industry that doesn't struggle with this. You get really familiar with a process or what you are doing that you fly through your tasks without thinking twice. But here's something that many good link builders don't realize:

Truly excellent link building is in the details.

There are several facets in this from the way you approach a site to how you record your activities. So let's take a look at a few of them.

1. Find the best email. Avoid, if at all possible, the dreaded "webmaster" email unless an actual name is attached to it. There are no emails that get deleted faster from my inbox than ones that start with "Dear Webmaster" or "Dear Blogger." My name is plastered over all of my sites and are you telling me that you couldn't take a few extra minutes to read my about page to find o