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- Video: Customer-Driven MarketsSeptember 26
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(RSS readers: click here to view the video)
A huge shout-out of thanks to Sean Bohan who recorded this session that I facilitated at the July, 2008 VRM workshop. Topics:
- What are "markets?"
- What are the different types of markets?
- Auctions
- Concept-driven markets
- Customer-driven markets
- Where we go from here
Would love your feedback!
- Tweet EmotionSeptember 25
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"I'm now connecting with people I haven't talked to in 20 years. Well, I'm still not talking to them, but at least now I know what they had for breakfast." - Overheard, regarding Twitter
(N.B. I saw this flash by on one of the screens at OpenWorld, but unfortunately didn't catch the name of who said it. If it was you or someone you know, please drop me a note so I can cite it appropriately. Thanks!)
- Other PerspectivesSeptember 23
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A few other folks sharing their thoughts on Oracle Openworld (#oow08):
- Paul Greenberg (has nine posts and counting up so far)
- Josh Weinberger
- Denis Pombriant
- Oliver Marks
- Larry Dignan
- Michael Krigsman
- Dennis Howlett
- Lauren McKay
- Barney Beal
Related: Early oow08 posts
- 1000 Miles To Go For The Enterprise And True Customer RelationshipsSeptember 23
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As noted in my earlier post, spent the last two days up at Oracle OpenWorld, mainly focusing on how they were presenting their offerings that are being hung under the "Social CRM" banner.
First, the pragmatic bits. Oracle still has a long way to go to truly embrace the notion that the customer can be in control, or at least be a mutually beneficial party, in the business relationship. Exhibit A, the cringeworthy tag line and subhead on the page shown above. What does it say?
"Oracle Social CRM Applications leverage Web 2.0 technologies to help sales people identify qualified leads, develop effective sales campaigns and presentations, and collaborate with colleagues to close more deals quickly."
I don't even know where to start with that messaging and the general wrong-way-rubbing that it induces. Perhaps the easiest thing to point out is that it's still 100% focused on the sales team, and implicitly views the customer as the enemy, or at least simply the next transaction. One of the demos that was shown at the event last night illustrated how one of their new tools could make it easier to identify that sales opportunity that was looking like it was slipping into the next quarter
- In The StreamSeptember 23
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Was up at Oracle OpenWorld (#oow08) for the last couple of days. They had HUGE video walls that were pulling comments from one of the social networking systems they had in place for the event. Very reminiscent of what we saw at SXSW with Twitter a couple or three years ago.
