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The Buzz Bin

Musings and analysis on marketing, buzz, PR and Washington, DC.

Goodness Gracious, Great Blogs of Fire!Today

Looking for an application to help organize your Twitter-stream? Matt Dickman created an informative how-to video about TweetDeck – a “must have” application that will help you become more productive. Matt decided to check out TweetDeck after a recommendation from Guy Kawasaki at Blogworld Expo. Check out Matt’s video on his Techno/ /Marketer blog.

Making the point that the NHL could benefit from social media, Richard Becker of Copywrite, Ink says, “customer engagement — direct player to fan engagement in this case — is less talked about but easily the strongest counterpart to online communication.” In his post, Rich also says that part of social media’s attractiveness is that it allows people short on time to develop and better maintain relationships.

Rather than developing new product lines, many top companies implement line extension. It’s Laura Ries opinion that, “Like the losers in high school that studied and are now

Blue AstroturfYesterday

Yes, we all hate these ethical transgressions.  Social media is supposed to be a game changer, a creator of forthright relational discussions between two parties, not another communications tool set to manipulate people with.. Yet, unethical communicators from all sides of the aisle can’t seem to help themselves, as demonstrated by one Democratic state senatorial candidate in Nevada.

The story goes something like this… After Democratic Challenger Allison Copening failed at the first debate (both Democrats and Republicans called it a failure), the Nevada State Democratic Party dumped what rumored to be $1 million smear campaign against Sen. Bob Beers. As part of the effort, this "anonymous blog" appeared, dubbed  The Real Beers.  Dig into the blog and you will see:

1. While it does carry the Nevada State Democratic Party name, there is single person to hold accountable.

2. The comments are filtered to prohibit any pro Bob Beers messages.

3. The comments th

Information Overload: How Do You Filter?October 3

We live in an online world filled with endless information. You can search and find anything online, and day by day that available information grows exponentially. There are even tools to search the web for you.

While at Web 2.0 Expo and Interop NY a couple weeks ago, I had the opportunity to listen to Clay Shirky’s keynote on information overload. Several of his points made perfect sense to the audience since many (like me) were people who are constantly online.

Check out Clay’s keynote for yourself.

Clay discussed the idea that information overload is an institutional system design failure. But that’s not the real problem. What we’re suffering from now is “filter failure”. We need to filter for quality. Publishers of content (news media, corporations, the “average Joe” blogger) now have an easily accessible and free way to get information out. But how do you sort through all the “spam” in life and filter out unwanted and unnecessary information?

• If you are a social media, marketing, or PR consultant - yo

Demographics Impact Social MediaOctober 2

Following yesterday’s post on the Behavioral Characteristics of the Digerati…

Yesterday I gave a presentation on Generations Y and Z, and by its very nature demographics came up. But is social media generational or just a result of the ubiquitous easy-to-use social technology on all of our many electronic devices? Yesterday, I concluded this demographic approach is not accurate.

Generationv

View SlideShare presentation or Upload your own.

The need to classify by generation, by sex, by sub-generation, age groups, etcetera, is corporate communications reality. All marketers want the demographics so they can intelligently target their stakeholders…

Soul demographics - or behavioral patterns as Gartner argues — will become an important measure of new studies. But no matter how you slice and dice people, the reality o

Buzz Meter: CligsOctober 2

Move over TinyURL, there’s a new player in town – Cligs! This free service shortens URLs (known as cligs) and offers statistics for the cligs and web destinations. You can receive for URLs through Cligs’s many offerings. Features include the total number of hits, referral statistics, recent mentions of the URL on Twitter, Delicious bookmarks of the destinations and recent blog links to the URL destination.

Mentions of the cligs are categorized by Search Engine Bot Sightings (Yahoo!, Googlebot hits, and Googlebot Mobile hits). Cligs are highlighted with hits per day within the last 30 days in a graph. The service also calculates the social media mentions by cligs and by destination (the number of incoming links to the URL destination). Cligs’s Bookmarklet lets you drag and drop URLs into your browser’s toolbar. A un