Toluu

Marketing Nirvana

Social Networking. Marketing. Technology

Is Posterous ready for Corporate Blogging?December 11 2009

There were a couple of blog posts earlier today on Posterous now making it easier for management of group blogs. This is a welcome development for multiple author business blogs (like Tweetdeck’s for e.g.) on Posterous. But, before I go any further. For those of you wondering what Posterous is, here’s a starting point:

What is Posterous? Those of you wondering what Posterous is, here goes: “Posterous is the dead simple place to post everything. Just email us.”

Mashable writes that Posterous has now made it easier than ever for companies to adopt Posterous as purveyor of their social media goodness across the web. Given the past few years of research and practice (as blog editor for LinkedIn), I thought I’ll put Posterous to the test. Let’s figure out if the platform is ready for corporate blogging primetime.

As I’ve suggested in an earlier post of mine, corporate blogging has evolved from its ancestor – the static corporate website, to a far more complex, living, breathing social media portal these days. Take the

Top 20 CEOs who Twittered in 2009December 8 2009

Since yesterday, there has been some blog chatter about Google CEO Eric Schmidt joining Twitter and the two auto populated tweets his id seems to have generated since yesterday. What’s even more odd are the tweets he’s following on Twitter: Heidi Montag, Diddy, and the Dixie Chicks, among others. Wow!

But, I digress. As you know one of the most popular posts on this blog; actually the post that got Marketing Nirvana initial recognition was a Top 10 CEO blogs post I did. I followed that up with the equally popular Top 10 Corporate blog series. And, I’ve wanted to focus on the next avatar of CEO communication – CEO Twitter ids.

Which CEOs have been naughty or nice on Twitter in 2009?

We have two types of “CEOs who Twitter”. Those famous for utilizing social media the right way – as a means to engage with their users (think @zappos) and on the other hand you have the already famous CEOs who may just be creating another channel to broadcast their “message” to users (think @ericschmidt) as TechCrunch suggests here. Irrespective of the ratio

Good Morning! It’s a New Day!December 7 2009

A new design dawns on this blog.

I’ve been rather consumed with work lately. LinkedIn’s been on a tear with great news coming fast and furious. Just in the past couple of months, we’ve announced the ability for you to sync your LinkedIn status updates and your tweets, launched our application platform that now allows any business site to pull in LinkedIn data to augment their users’ experience, shared some interesting news on upcoming LinkedIn goodness coming soon to Microsoft Outlook as well as to the Blackberry, made forays into India and Australia, tested our site’s new design, and I could go on… But, you get the idea.

To those of you stumbling upon the blog for the first time, by way of introduction – I’m the community / social media guy at LinkedIn and when

Get the latest version of LinkedIn’s iPhone app 1.5October 22 2009

I’ve stopped carrying business cards to networking events and conferences cos I can connect with folks when I meet with them, thanks to LinkedIn’s iPhone app. The easiest way to do that was to find out their email and shoot them an invite through the app, but now we just launched v1.5 of the iPhone app that additionally allows you to navigate your Inbox (both messages and invites) on the iPhone when you’re on the go.

What’s New?

A far more robust Inbox pane that allows you to receive and send both invitations and messages. Here’s how it looks.

Clicking through a message is similarly gonna allow you to either reply to the individual, reply to all if it’s a group thread or archive the message. BTW, I scrubbed out the message contents in both the above and below screens for obvious reasons.

Over 10% of all blogs are corporate! What are the Top 10?October 21 2009

Quick Update: Coca-cola whom I included in the corporate blog rankings a few months ago, just announced an ambitious program to send three corporate bloggers into space. Nah! Just kidding. They’ll be sending 3 bloggers across all the 206 countries they’re sold in, to chronicle happiness.

Quite an ambitious and buzz friendly theme. Read all about it here and check out their current blog here. Now back to the Top 10 corporate blogs on the planet…

—
Did you know: Nearly 13% of bloggers interviewed for the State of the 2009 blogosphere (conducted by Technorati) either blog for themselves, their own company (I’d consider small businesses part of this category) or for a larger organization?! Not too shabby for a space that was in its infancy when I started blogging three years ago?

State of the Corporate