Toluu

Marketing Nirvana

I'm LinkedIn's social media guy, since 2007. I blog about how professionals and their companies can achieve business goals through social networking technologies.

Previously on LinkedIn: Why Killer Profiles MatterAugust 27

Another week goes by and a lot of great LinkedIn tips unearthed including a simple articulation of how every professional should craft a killer LinkedIn profile, and more. As Sr. Social Media Manager at LinkedIn, I monitor the social media airwaves for business networking tips, tricks and news so you don’t have to. Here’s this week’s awesomeness!

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1. SLIDES: How to optimize a KILLER LinkedIn profile by John Kewley

As I speak with LinkedIn users I realize how sometimes even smart marketing types don’t get the SEO benefits of having a killer LinkedIn profile. As I mentioned earlier this week, it doesn’t you take you long to maintain a killer profile (see #2 here). And, a day later, I stumbled upon a succinct presentation that articulates effectively 8 key tips to gain some much need

Resumes SUCK. 3 things you can do about it now!August 25

There I was… battling slumber as I came this close to ignoring my focus on deliberate blogging – yes, it’s a play on deliberate practice (well, never mind). And, all it took for me to get this post up was a kick in the blogs from an old post (circa 2008, but relevant today) by Dave McClure. I love Dave’s posts – yes, this too is one of em with colorful language, and by colorful I mean COLORFUL in more ways than one – but it’s a doozy.

Resumes SUCK! 3 things you can do about it. Read below.

But, I digress. Dave was responding to a prior post by Scoble (again, remember this is 2008) on why resumes suck by amplifying what specifically sucks about it and drawing out 4 specific ways to beat that. Great tips all.

I’m gonna focus on three of those key ingredients cos it’s wo

Are European companies more clueless about social media?August 24

Readers of this blog may have noticed this past week that I wrote of two posts on how business – both large corporations and small businesses – either don’t get social media or don’t get how to measure social media ROI. But as I’d mentioned earlier today, the new world of work is global in nature. How do companies in other parts of the world fare?

So, I found this recent study by German think tank – Brand Science Institute – enlightening in that it made similar conclusions (a tad more dramatically though) on how effective social media marketing is in Corporate Europe. Here are a few conclusions from that study, conducted over a 7 month period in companies spread across 12 countries, 563 marketers, and 52 brands in Europe.

Click through the presentation below for more.

81% of companies DO NOT have a clear social media strategy

87% of companies had to correct their social media expectations

Only 11% have clearly defined social media guidelines and more…

Filed under: Global Social Media,

The New World of WorkAugust 23

Social networking sites are reshaping the world of work in a way we haven’t seen since the dawn of the Microsoft era. This blog series will shed some light on the huge advantages they bring to the workplace that will affect the way the next generation works.

A recent Harvard Business Review report highlights six fundamental shifts in the way we work. The post outlines 6 ways tomorrow’s office doesn’t have to be like a scene from “The Office”. Here’s what I found most interesting…

The New World of Work

Collaboration within the professional graph increases efficiency

Social networking sites have now been able to scale the number of connections (to the hundreds of millions, in some cases) and interactions (think of the immense potential here with millions of nodes) in the ecosystem, we should now be able to see increasing returns thanks to  the “collaboration curve”.

As it becomes increasingly possible to scale the number of connections and interactions between participants in a

In the News: Being a Trust AgentAugust 22

As LinkedIn’s social media guy and given my experience around community marketing, I get quoted on social media themed articles or blog posts. Here are the three most recent quotes that appeared in some of my favorite blogs and magazines – Inc. Magazine, Mashable and Chris Brogan’s blog – where I talk about social media best practices.

1. How to write a social media policy by Tiffany Black

Inc Magazine compiled a HOW-TO post for those social media marketers who are trying to put together a set of  social media guidelines for their employees who are active on social media sites. I’ve warned of the dangers of not having a social media policy and if your company doesn’t have one, this article should probably set you straight.

“I’d say there are two broad reasons for having a social media set of guidelines for every company: crisis management or brand opportunity,” says Mario Sundar, community evangelist at LinkedIn.  �