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- Speaking at Web Video Leadership ForumDecember 2
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Hope everyone had a great Thanksgiving! Looks like we’re already in the middle of a very busy week.
Today, I’ll be speaking on a panel at the Web Video Leadership Forum at San Francisco State University. The topics we intend discussing (see below) will include areas that I’m sure readers of this blog will find interesting.
My fellow panelists include:
Moderator: Robb Miller, Vice President of Sales, Western US Region, The FeedRoom
- Dan Ambrosi, Partner, Ambrosi Consulting
- Todd Grossman, Vice President, Sales and Client Services, MultiVu
- Jill Tanner, Executive Producer, Corporate Video Program, Hewlett Packard
BTW, I can’t help but offer some unsolicited LinkedIn advice: Whenever you attend events or speak at conferences, do a LinkedIn People Search to learn more about your fellow attendees/panelists/speakers. You can learn more about LinkedIn’s new search in my earlier post here.
Topics we’ll discuss on the panel tomorrow include:
- How are leading organizations using web video to achieve branding and communications objectives?
- How can video be deployed in my
- Does your corporate blog meet these 10 criteria?November 26
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My good friend, Mack, writes a great piece in MarketingProfs’ blog on the 10 elements every corporate blog should satisfy. Here’s my take on five of them, culled from my experience managing LinkedIn’s corporate blog.
#1. Actionable goals
Absolutely! Before you start your corporate blog, you want to ask yourself what the top 3 goals for your blog are and what the metrics for measuring its success are. I’ve said this earlier on our SXSW panel with Mack that you want to start off by defining your goals right from the outset and measure its effectiveness at every stage.
#2. A dedicated blog editor
IMO, a key goal of a corporate blog is to get the creators of a product or service face to face with its users, having a genuine conversation. In LinkedIn’s case that has meant conversations initiated by over 50 of my colleagues within the organization. And, I’m the sole blog editor who coordinates and makes these conversations/blog posts happen in addition to my other responsibilities. So, I think even having one employee manage the schedule of your blog posts would work - no matter how large the organization.
#3. Schedule
Absolutely. The biggest challenge in any corporate blog is continual content creation. At LinkedIn, we’ve currently ramped up to almost 6 posts
- Parlez Vous LinkedIn en Français?November 26
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Do you speak LinkedIn in French? Not bad, it was just time to dust off my French that I learned during high-school to write a title for today’s blog post. Of course, it had to do with us, at LinkedIn, launching the French version of our site. The Spanish version is already live on our site and both versions can be easily accessed from the top right hand of our site header.
Making the LinkedIn en Français video demo
This time, Rob and I, wanted to create a video uniquely distinct from the recent app videos we created, the user videos but also different from the Spanish welcome video we created. We featured Sunil, product manager behind the international launch as well as Reid, our co-founder.
Of course, the central person in the video had to be Jean-Luc, another co-founder and probably the only person in the v
- 2 BIG Reasons to use LinkedIn’s New SearchNovember 25
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So, I’ve been using LinkedIn’s new search functionality for a few weeks and I love it. Today, my colleague, Esteban blogged about it (includes a video demo as well). But, if I were to capture two simple reasons I love the new search, it’d be (a) customization and (b) saved searches. Read on.
1. Customization
Allows you to customize your people search results by 11 fields ranging from “In Common” connections to “Groups” and “Recommendations”.
Customization for LinkedIn's New Search
2. Saved searches
Now you can save specific people searches and be notified when there are updates via email (either on a weekly or monthly basis). Love it!
LinkedIn's new Persistent Search
- What can Google’s SearchWiki do for you?November 25
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Marshall Kirkpatrick (Read/Write Web) and Robin Wauters (TechCrunch) express their dismay, fear and admiration for Google’s boldness in releasing their new personalized voting and commenting feature:
Marshall writes of Google SearchWiki:
It’s a big deal, it’s awkward, it’s frightening, it’s brave, it’s already both loved and hated.
Robin Wauters (TechCrunch) says:
Whether you like SearchWiki, the new voting and commenting feature for search results Google introduced last week, or not, it was undeniably a bold move for the company to turn on the feature for everyone with a Google account at once instead of gradually releasing it.
The Genesis
The Google Preferences feature, reminds me of Facebook’s initial attempt at receiving user feedback for their feed items to help provide you more targeted results. (Facebook’s product blog post)
