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- BREAKDOWN | Colvin vs. GladwellNovember 29
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Two books were recently published about how people achieve world-class success: Geoff Colvin’s TALENT IS OVERRATED and Malcolm Gladwell’s OUTLIERS.
Both books are remarkably similar. They each dispel the notion that talent and intelligence are predictors of success. Both rely heavily on Anders Ericsson’s research into “Deliberate Practice.” And both highlight the success pathways achieved by Mozart and Bill Gates.
Colvin’s approach is geared towards business-interest and focuses mainly on one determinant of success. While Gladwell’s approach is much more general-interest and thus, includes a variety of success determinants. Both are worthwhile reads.
To help give you a basic understanding of both books, we’re going to give each one the "WHAT? | SO WHAT? | WHAT NOW?" treatment.
WHAT?:
“Talent is overrated. The gifts possessed by the best performers are not at all what we think they are. You are not a natural-born clarinet virtuoso or car salesman or bond trader or brain surgeon—because no one is.” - Three ReadsNovember 18
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ONE | The New Yorker visits Snow’s BBQ
The best BBQ joint in Texas keeps getting attention. This time, The New Yorker visits. For those needing a refresher on Snow’s BBQ, read this post and watch this video ditty. >> READ MORE
TWO | A Scarcity of Achievement
Malcolm Galdwell recently spoke at Pop!Tech and shared some interesting tid-bits from his just published book, OUTLIERS. >> WATCH VIDEO
THREE | Malcolm Gladwell is "Unoriginal" and "Unserious"
Jason Zengerle takes a critical look into Malcolm Gladwell and his impact. Agree or disagree, its an interesting article about an interesting man.>> READ MORE - Marketing During this Dismal EconomyNovember 17
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I couldn't agree more with Neal Stewart's advice, which includes ... "Find ways to engage in conversation with your heavy users and fanatical consumers. More than ever, your brand’s stalkers are going to help you spread the word."
As we marketers know, it is far less expensive to market to current customers than it is to acquire new customers ... especially during this dismal economy.
- A Worthy Rant from Paul WilliamsNovember 14
- Eric Schmidt on Google being FrugalNovember 10
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Business at Google is healthy. However, in these uncertain times Google is watching its expenses and is getting downright frugal by tightening some of its famed employee perks (free food, free massages, etc.).
The New York Times ran an interesting interview with Eric Schmidt (Google CEO) where he comments on managing the company during this economic avalanche. He was asked if it is enjoyable to manage a company on a spending diet. His answer may surprise you...
SOURCE | Google at 10: Searching Its Own Soul
