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Social Media Wiz

Social to Search And Everything In Between

Cool Retro Ads for New Media ToolsSeptember 1

I came across these today and found them very clever:

There are more of these on the DesignMom website.

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Analytics 360: Tracking Web Performance From Start to FinishAugust 27

One of the best aspects of online marketing is the ability to measure performance almost instantly. Most webmasters these days know to have a form of web analytics software that provides insights on visitors, traffic performance etc. I use Google Analytics for this exact purpose as do most of the clients I work with. While Google Analytics is great for measuring the performance of the visitors to your website is is also helpful to be able to tie this performance directly to your online ads and activities. In other words you need to be able to measure your clients activities a full circle in order to maximize your marketing.

This is where the i

Sponsored Link in Local ListingsAugust 12

I just noticed a sponsored link on Google Local Search while searching for a meeting venue in Phoenix, AZ. I noticed that the local map listing had a “sponsored link” section. I had never seen this before. I did some investigation and found that this comes from connecting your Google Places account to your Google AdWords account. In addition to connecting your accounts you then have to activate the connection. I don’t know if this is going to be a permanent feature – but apparently you’re not paying to be listed first (this only shows up on the second listing). So, the advertiser is onl

21 Accents in Two MinutesJuly 26

Accents are fun.  That’s why this video is exceptionally fun to watch.

Online Reputation ManagementJuly 23

Online reviews are the rage and while not every company may be soliciting them, customers on the other hand seem eager to post them online within any forum they find comfortable. Open ended and non-solicited customer reviews can be a very positive element for a company’s marketing.  This is because they’re genuine and consequently the most persuasive as well. Due to the pervasive nature of reviews and range of sites across the Internet companies oftentimes do not even know what is being said about them – let alone address the negative comments.

Oftentimes the topic of reputation management is not discussed as part of the marketing strategy. However, with information dissemination facilitated by the Internet and the explosion of social media, online reputation management should be one of the items to consider as part of you an overall marketing strategy. One negative comment that resonates with your customer base c