Toluu : Strategic Public Relations

Strategic Public Relations

Focused on public relations strategy within integrated marketing communications. Hosted by Kevin Dugan since July 2002.

With apologies to Orson, two recent news events have folks questioning citizen journalism. CBS had an embarrassing lesson in citizen journalism while Apple got an expensive lesson.

This Is New. And It’s Important.
The bottom line is that dwindling media resources make citizen journalism a must-have, not a trendy nice to have. As a result I think we need to keep making mistakes until we figure this out.

Matthew Ingram puts it best:“Citizen Journalism is “a process, not an event. Can it be abused? Obviously it can. Should we all be a little more careful, myself included, before we rush to post something? Sure we should. Did citizen journalism (or whatever you call it) fail? No.”

Jay Rosen weighs in with an ethics perspective. Will peop

Facebook ≠ Email MarketingOctober 3

Top 10 Blog Posts and Other Content That Stands Out From The CrowdSeptember 29

We’ve pointed you to AideRSS before in a previous post. It provides a quick and easy to determine which content on a blog is the most popular.

Note I did not say which content is the best. Despite the fact that this qualitative measure is subjective, the best content does not always generate the most quantitative buzz.

My 10 most popular posts are below, more details on my blog content can be found here.

1.Research Shows Web 2.0's Future is in Business Collaboration

2. Lasting Impact: Storytelling Makes Messages Memorable

50 People, One QuestionSeptember 21

Fifty People, One Question: Restored from Benjamin Reece on Vimeo

At nearly eight minutes in length, this video is really more of a short film. It breaks the “ADD rule” for computer videos big time. But I wanted to post it here for a couple of reasons.

It shows the power of authentic storytelling. And it shows that something simple can be profound.

Yeah, the above was filmed in HD with a sound mixer vs. the "Flip Camera, Windows Movie Maker specials" I slap together. But instead of over thinking this, you should just watch the video and answer the question they pose. Enjoy!

via Patricia Mayo

Issuu Transforms PDF Files into Online PublicationsSeptember 21

Get your own - Open publication

The best way to tell you about Issuu is to show you. So I embedded this publication I help create at work for our customers.

According to the site you can “upload any PDF file and have it instantly converted to an online publication.” The site is pretty slick -- easy to use and it serves up the files very elegantly. Issuu also makes it easy to post your publications on Facebook, MySpace and several blogging platforms.

Issuu is to PDFs what SlideShare is to PowerPoint decks -- a blessing for anyone publishing content in these formats online.

Much like SlideShare, your content will be part of a library of other publications. You can also rate the content and share it with others/republish it. It looks like folks are also using Issuu to host their portfolios. This is a great idea as the interface and user experience are perfect for the creative/design set.