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- December 2008 | Half a dozen consumer trends for 2009December 1
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Despite a global downturn, there are still plenty of trends out there that are begging to be applied profitably. In 2009, ensure you make the most of NICHETRIBUTES, LUXYOURY, FEEDBACK 3.0, ECONCIERGE, MAPMANIA and HAPPY ENDING...
- November 2008 | TOP 15 TREND QUESTIONSOctober 29
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Find the answers to 15 pressing trend questions you're facing, from how to spot and apply trends, to where to find the best trend resources, to how to make the most of the current turbulence in markets around the world.
- October 2008 | PERKONOMICSSeptember 29
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A new breed of perks and privileges, added to brands regular offerings, is satisfying consumers ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in the months to come.
- September 2008 | OFF=ONAugust 31
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More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive and fast moving consumer goods...
- July 2008 | INNOVATION AVALANCHEJune 26
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There's more 'innovation' happening than ever before. New brands, new niches, new concepts, new products, new services, and new experiences are flooding an equally fast expanding number of markets. Here are 41 new business ideas begging to be copied...