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Brand-Yourself.com Blog

Tips to become more hirable, strengthen your personal brand and build a remarkable web presence

Career Reinvention: Free E-books to Help You Transition SmoothlyToday

If you’re out of work or dissatisfied with the kind of work you’re doing, you may be considering shifting to a different role in the same industry, or completely reinventing yourself in a different role within a different industry. 

Like many people, you may be looking for work you can feel more passionate and excited about. You may need to switch to something that better fits your financial, emotional, or lifestyle needs.

In her set of 2 brand new e-books, “5 Steps to Starting Your Career Reinvention” and “5 Steps to Implementing Your Career Reinvention“, career reinvention and personal branding strategist Randi Bussin walks you through 10 steps to kickstart your transition.

These 2 little books are loaded with valuable advice.

You may notice that some of her exercises align with the personal brand-defining steps in my brand development worksheet.

Here’s a synposis of what Randi advises,  from “Starting Your Career Reinvention”:

How To Use Facebook as a Job Search AidMarch 19

Yes, all the hype is around Twitter and LinkedIn over the best ways to find a new job these days. But, I still think that Facebook is highly underutilized in the job search.  And with the Facebook community being the 3rd largest country in the world, why not look to start here instead?

Logging into Facebook and typing the word “careers” into the search box will bring back 1,700 fan pages.  What a great place to begin searching! You are able to search through companies or job types, really anything at all.  You could do research on companies, see other fans (most of whom are likely current or former employees), and check out which corporate networks these people belong to.  The possibilities are endless here!

In addition to just browsing, you can interact by posting questions. You can get specific and ask about specific positions at a company, or pose questions to fans/employees about the company in general.  Maybe ask a smart job seeker question that shows you have already done some research on the company and that you are familiar with what they do. This is a great time to highlight your area of interest.  This can really help you to get a foot in the door, so when you get in touc

Personal Branding Interview: Branding and Life Coach Anthony FisherMarch 18

This week I had the honor of talking to an inspirational, creative and empowering leader on his personal brand, life coaching, and how to survive that thing called the quarter-life crisis.  Anthony Fisher helps individuals discover and understand the power of their personal brand by helping them identify their strengths, values and passions so they can capture their life’s purpose with confidence and become a leader of great influence.  Anthony is a man of purpose who speaks with wisdom, knowledge, passion and conviction.  Here’s a sampling of what we discussed.

What do you do and what kind of clients do you usually work with?

 

As a personal brand coach and life purpose coach, I have attracted and inspired an audience of professionals and executives. I work with doctors, CEO’s, Vice Presidents, seasoned speakers, and individuals who already have a level of leadership influence in their life.

As a personal brand and life purpose coach, my responsibility is to listen, assess the clients’ needs, communicate effectively, motivate excellently, transfer knowledge efficiently and inspire my clients to embrace the process for attaining personal growth and change. I give each of them a MAP (Massive A

St. Patrick’s Special: We Will Help Five of You Build the Ultimate Online PresenceMarch 17

Our new online reputation management system has been live for about a month and the response has been overwhelming. We surpassed our expectations in signups, the system has been getting great reviews and we’re already getting set to release a whole new slew of upgrades and features.

We could not have done it without our loyal readers and followers. As a token of our appreciation and in honor of my favorite holiday, St. Patrick’s Day (I’m 100% Irish), we are running a special promotion.

For the first 5 people to sign up and upgrade from here, we will offer:

• 1 Free hour of consulting ($50 value) on how to best use our system
• We will build your website. Our personal branding experts will work with you to create a site that represents who you are, showcases your personality and shows up high in Google.

To make sure we award this to our readers, follow these steps:

6 Ways to Network with Your Virtual Business CardMarch 17

Your business card is an important part of your brand, and that of your company. It’s an essential part of the business networking process. A good business card can say a great deal about you above and beyond a URL and contact information. When designed well, a business card can elevate your status with and make you memorable to whomever you pass it on to.

The first recorded use of business cards dates back to the 15th century in China, where it was used as a calling card among business men.  After its migration to Europe a couple hundred years later, the standard business card was used as a form of advertising for trade merchants that often included a map and directions of where the vendor’s product or service cart was located.  As printing became more popular in the 1800’s the business card finally reached the United States, quickly becoming a popular form of advertising and networking among businessmen and the general public.

As the business card gained in popularity, there became two distinct types of uses: visiting cards and business cards.  In the 19th century in the United States, visiting cards w