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Brand-Yourself.com Blog

Tips to become more hirable, strengthen your personal brand and build a remarkable web presence

There’s a new social network on the horizon, and it could be greater than Facebook. Remember back in the day, before your grandma and your fifth cousin four times removed were hitting you up for friend requests, Facebook was all about college students interacting and connecting? A new site is branching off this idea, but with emphasis on college students. It’s college only–no, seriously this time. It’s in the name and everything.

Privacy Worries No More?

CollegeOnly is truly exclusive, requiring a college email address to even get into the site. Josh Weinstein, creator of the site, saw the opportunity for creating a more specialized social network. Josh said he wanted to allow students to steer away from the editing required on sites like Facebook in fear that family or potential employers could see. This site is truly meant for pure socialization. But, just because it’s solely college people able to use the site now doesn’t mean it will always be that way (even though the name is promising, I’m a skeptic at heart). Besides, it’s still an Internet site, meaning one way or another, it’s almost certain other non-coll

7 Things to Know About Social Media for Your BusinessSeptember 1

Businesses use social media for various reasons: to understand their customers; to listen to conversations; to respond to questions; and to be found by others. The Yellow Pages were the innovative publication for purchasing an electronic device, for looking up the local handyman, for getting a phone number to the local toy store.

Well, the Yellow Pages moved online to attempt to keep up with innovation. But its customers did not. Sure, businesses may still list in the Yellow Pages, but they are absolutely thinking more about their online presence than that big yellow book.

Why did this change? Because customers began to share experiences online and gain their own trust and opinions from others. Customers took this information and freely shared it, positive or negative, with anyone and anyone who was interested.

And now, through social media, businesses are able to be a part of that conversation. Evolution happens in any business.

How to Get Your Business Going on TwitterAugust 31

Zero dollars to market your business? Wow, the folks from SCORE didn’t like to hear that. I know because I tried. How will you grow your business without a marketing budget? Never fear, Twitter is here. Certainly not the wisest of moves, every business should have some money allocated for marketing. I’d been playing around with Twitter for awhile. I had a decent following and it seemed like it wouldn’t be that difficult.

What is your message?

What is it you want to do? Who is it you want to help? What problem do you solve? Why do they need you? What makes you better or different? The answers become part of your message and direct your strategy.

What is your competition doing?

Is your competition already on Twitter? How are they using it?

Jeff Bullas published two posts about using Twitter for Business!

5 Twitter Case Studies

How to Use Twitter for Business: 5 More Incredibly Interesting Case Studies

Graduated from College, But Your Wardrobe Hasn’t?August 30

As summer draws to a close, I begin to celebrate the arrival of fall, the start of school and the chance to evaluate a few closets. Evaluate closets? You’re likely thinking, “Where did that come from?”

As an image consultant (and former college student), I know internships have ended. So now recent college graduates are either starting new jobs or on the job-hunting trail. With 55% of first impressions based on appearance… there’s little wiggle room for mishaps. Given that, here are some steps to building a basic wardrobe for fall:

1. Check your inventory

Ladies, do you have a decent pair of pumps, a dress, a dress shirt, slacks, a cardigan, and a pair of unripped jeans? Men, do you have a suit, dress shirt, tie, dress socks, chinos, belt, and a pair of unripped jeans? If not, get them.

2. Organize your closet

Figure out what you have, purge what you do not need and list the things you will need. Here’s a quick way to start. First, purge the oversize sweatshirts, excessively ripped jeans, and the 30 or more ill fitting free t-shirts. Next, purchase some wooden or Velcro hangers. To make items easier to find, separate your c

Job Interview Strategies: Turning Desperation Into ConfidenceAugust 30

More times than I wish to remember, I have scoured through resume after resume in search of good candidates for a job. Once I had my list, and did my due diligence on each of them, I would strive to find at least 10 solid candidates to contact. And once I did, I went to the next step – the telephone screenings.

I would start calling these candidates, one by one, with hopes to find the ‘ideal candidate’. One of the first questions I would typically ask is, “what was it about this job that was of interest to you?” Sometimes I unfortunately get this response, “I have been out of work for 8 months. At this point, I’ll take anything”. Really? That is why you want to work here?

The candidate likely did a whole lot of work to get noticed and then was sadly ousted in the first 5 minutes of the process. And that is just one example of so many other ways candidates seem to express the same idea; they don’t really want this job, they just need a job.

To be a job seeker and to have made it into that list of 10 is a pretty big deal considering the competition! But the facts are, as much as I truly sympathize (and it really is very hard to hear that desperation), job seekers must understand that part of running a business is to find t