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- Personal branding classes in school?December 3
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Imagine if Personal Branding 101 were a required course in college. You would be guided through the process of uncovering your unique attributes, taught the principles of personal marketing (so you can apply them to yourself as a job applicant), and work with web 2.0 tools and social media to find and more easily attain better job openings.
We at Brand-Yourself.com and Gen Y’s personal branding guru Dan Schawbel share this vision.
“Students have to understand,” Dan says, “that if they don’t uncover their unique attributes, they won’t stand out in a world of clutter.” We agree.
At Syracuse University, we plan to host a series of personal branding events. Our goal, besides educating students, is to show the school that it’s a subject worthy of its own elective course. The aim is to expand the idea to other universities, ideally proving the impact personal branding can have on a student’s hirability.
Dan sees his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, serving as just such a course’s textbook. While I haven’t read his book yet, there’s no question (based on Dan’s constantly updated, content-rich blog and successful branding of himself) that t
- How to Leave Effective Forum CommentsNovember 28
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Commenting on forums demonstrates your ability tap into your expertise and help solve other people’s problems. Employers will search for your name in Google, and they will find the forum comments you’ve left - which is a good thing. Use forum comments as a way to strengthen the digital breadcrumbs you leave behind.
Your goal is to stand out from your peers in a super-competitive market by making employers think, this person not only knows their stuff, but actively goes out of their way to use what they know to help other people. This is the kind of impression that will help elevate you above other job applicants and win better job opportunities.
Employers want to see you commenting on forums because it demonstrates to them that you’re an active member of your niche, you’re passionate enough to participate in conversations related to your area of expertise, and you’re intelligent enough to solve problems by drawing on your experience.
When posting on forums, here’s a checklist that will ensure you’re leaving as strong an impression as possible.
Forum comment checklist:
Your forum comment…
- Accurately and concisely answers someone else’s question
- Includes facts and links to back up claims you make (prove your thought
- Yahoo!’s CEO steps down - whose personal brand will save them?November 26
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Two Sundays ago, Yahoo! confirmed that CEO Jerry Yang will be stepping down and that the search for his replacement is underway. He had been under huge scrutiny over the past few months for not accepting Microsoft’s bid to buy out the company multiple times, which many believe is the cause for the sudden downfall of Yahoo!. Mr. Yang founded Yahoo! in 1994 in his dorm-room at Stanford (are you being entrepreneurial if you’re a student?) and was only appointed CEO in June 2007.
This is a prime example of how your personal brand can affect even the largest of corporate brands. Yang’s successor will be someone who has shown the world they are capable of taking the lead and following through in order to revitalize Yahoo!. The personal brand of the next CEO will likely shape the way that Yahoo! operates and runs on a daily basis. For the next few months, all eyes will be focused on the new CEO. Can he or she win over shareholders as well as its userbase around the world?
Mr. Yang had a vision to connect everyone on the web with a central service when the web was first created. While he still holds a seat on the board, my heart goes out to him: it’s not easy to see your baby, which he created and watched g
- How to Leave Effective Blog CommentsNovember 24
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Commenting on other people’s blogs demonstrates your ability to produce insightful reactions to other people’s ideas. Employers will search for your name in Google, and they will find the blog comments you’ve left - which is a good thing. Blog comments give you a way to stand out from your peers in a super-competitive market.
Employers want to see you commenting on blogs because it demonstrates to them that you’re an active member of your niche, you’re passionate enough to participate in conversations related to your area of expertise, and you’re intelligent enough to add value to conversations online that relate to your career goals.
When commenting on blogs, here’s a checklist that will ensure you’re leaving as strong an impression as possible.
Blog comment checklist:
Your blog comment…
- Adds value or new ideas to the original blog post
- Accurately and concisely answers someone else’s question
- Has no spelling or grammar mistakes (it can’t be edited later)
- Relates to your area of expertise
- Is not hyper-reactive (doesn’t make you seem emotionally unstable)
- Does not put anyone down (if arguing, provide counterpoints but don’t attack individuals)
- Includes facts and links t
- Our Anonymous 2 Minute SurveyNovember 19
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We are trying to collect some more information to figure out where Brand-Yourself.com can help students and young professionals. If you have a moment can you please answer our quick survey.
Thanks we greatly appreciate your time and support!
