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Tips to become more hirable, strengthen your personal brand and build a remarkable web presence

4 Personal Branding Tips For Your 4th of JulyYesterday

It’s that time of the year again when we pay tribute to the patriots and radical thinkers that allowed us to break free all those years ago. So while you’re having fun, wherever you may be, keep in mind that just because it’s a holiday doesn’t mean there can’t be lasting repercussions on your personal brand. So with that in mind, here are 2 tips on what TO DO and 2 on what NOT TO DO.

TO DO #1 - Expand your network:
People at parties and holiday events are usually more friendly and open to talking to strangers, use this to your advantage! This doesn’t mean you need to astonish them intellectually, but anyone that you can add to your rolodex or reference in the future is always beneficial. In networking remember to always give value before asking for value - so bring a big blanket for your friends to share with you without telling them beforehand. This is a  great way to meet new people.

NOT TO DO #1- Be careful of the flash:
Not every picture of you online needs to be a professional image.  Just be careful of what’s in the picture with you. A picture is worth a thousand words, not just to you but to the professional world as well, and sometimes your memories are just as vivid.

TO DO #2 - D

Personal Branding Interview with Ola RyngeJuly 1

I recently spoke with Ola Ryange, CEO of The Rynge Group and author of The Rynge Blog. Ola was recognized as one of the top 30 personal branding experts to follow on Twitter by  personalbrandingblog.com In this interview we cover how to develop your own personal brand and the importance of personal branding for small companies.

When did you realize the importance of personal branding? What inspired you to become an expert?

Actually my background in Personal Branding has its roots in my own personal development. When I was in college (around 1996-97), a number of events took place that boosted my personal development. I became much more secure with myself and started to understand my core values. I used the definition of personal branding as a framework for working with the evolution of a person.

Your background is in entrepreneurship and startups. Where does personal branding fit in for smaller companies?

I strongly believe in interpersonal relations for building personal brands. And a great part of business creation and growth is networking with clients, collaboration partners, investors etc. By creating a strong bran

Internships in CollegeJune 30

College is not just a time to go out and party all weekend and study all week.  If you can devote part of your time every week to internships in college you will be far ahead of your peers when you graduate.

College is the perfect opportunity to try a bunch of new career paths while not having to worry as much about the long term commitment.

Many times students don’t know what type of internships they should get while in college so I developed this 5 point guide to help.

Here is a quick guide to evaluating internships in college:

1. Time Commitment: It is important to make sure that it is something that you can handle along with your work load and your social life.  Internships are a great way to build connections and can help you get a foot in the door but if you cannot perform the tasks that are asked of you through the internship then taking it on may actually hurt you more than help.  Do your best to put yourself in a position where you can excel.
2. Relevance to your area of expertise: There are two theories about how much your internship should relate to your area of expertise.  Some believe that you should only take on opportunities that are in your field while others think branching out is a good way to lean about othe

Personal Branding Interview with Thomas DruganJune 30

I recently spoke with Thomas Drugan, co-founder of Naymz and author of “Not Just Your-Space: The College Student’s Guide to Managing Online Reputation“. Thomas has been involved in online marketing for over ten years, and considered a pioneer of the personal branding/online reputation management industry. In the interview, we discuss the importance of personal branding,the necessary steps to manage your online reputation and some humorous stories of personal branding gone wrong.

You co-founded Naymz in 2006, after years of working in online search marketing. What problem or mission does Naymz  address?

Naymz launched when Blogging and MySpace were all the rage. Individuals were publishing an unprecedented amount of information about themselves and others online, without fully understanding what consequences that publicly available content might have. As more personal information was becoming available online, others began to see search engines and social networks as a means to conduct background checks.

We began to build out Naymz as a platfo

Personal Branding Tribute to Billy MaysJune 29

Billy Mays could teach us all something about Personal Branding

I thought it would be appropriate to give Billy Mays some well-deserved respect. He was  a master salesman and a great example of the power of Personal Branding.

Mays burst onto the scene and into the public eye as the over-the-top, bearded salesman for OxiClean. He quickly became better known than the products he sold. His larger-than-life sales style and trade-mark beard made him one of the most recognizable personalities in television. Through personal branding he built a successful company.

Say what you will about infomercials. Billy Mays moved merchandise and any product was happy for his stamp-of-approval. Billy Mays was truly a master of his craft, which is something we all might aspire to be.

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