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Unique-Frequency

Eyes & Ears on Media - Are You Tuned In?


A Little Re-DirectionSeptember 26

I’m getting quite a bit of referral traffic from this blog, and I’m glad you still love the content! If you want to read the new stuff though, you might want to head over to the new Uniquefrequency.com.

Some posts you might be interested in:

Posted in Blogs   Tagged: blogger outreach, networking, online identity, podcamp montreal, pr teams, social capital, video blog post   
Social Media Breakfast: Singapore 2 - Blog CoverageMay 30

I’ve noticed that 62% of my blog traffic actually still comes from people visiting this site instead of my new blog at http://uniquefrequency.com, so I thought I’d post a link here to direct you to what I think is a pretty important post: blog coverage of Social Media Breakfast: Singapore 2.

If you couldn’t be there, why not check out what it’s like by reading/watching our experiences?

While you’re at it, it would be wonderful if you could update your bookmarks to http://uniquefrequency.com, or subscribe to the new blog instead, the rss feed is http://feeds.feedburner.com/uniquefrequency

Thank you so much.


Unique-Frequency Is Moving!May 17

Hi everyone,

I’ve moved to http://uniquefrequency.com from tonight. I’m still working out the kinks (many of them) so bear with me while I refrain from updating over the long weekend, and hopefully I’ll be back in business from Tuesday or Wednesday.

The rss feed of the new site is http://feeds.feedburner.com/uniquefrequency so it would be great if I could trouble you to exercise 2 clicks and update that on your feed reader. If you don’t know how, here’s a friendly little guide.

I should’ve made the switch earlier and everything, but was just held back by a crazy schedule and a bit of inertia, but it’s reached the stage where the incoming linkjuice is too good, and time to move on to a permanent blog before the opportunity cost grows.

I’ll definitely look back fondly on this blog as my first foray into serious blogging and the great people who I’ve discovered or discovered me via the blog, and hope we’ll all maintain that community at the new site.

Thanks for sticking with me through this blog (un-skinned and all). If you know anyone who does killer skins and/or themes, let me know? Thanks.


How Important Is It To “Name” Company Bloggers?May 15

I was at an informal meeting today which I quite enjoyed. We had bloggers, client-side people, agency-side people, all of whom were interested in social media. I thought the discussion was generally good, but one question in particular stood out.

Someone mentioned that if hotels wanted to blog, why not get the concierge desk to blog as the stories of what goes on on the ground as well as useful information about the city would be useful and relevant to travelers visiting the hotel or deciding where to stay. It was raised that there could be a number of authors running the blog or just one person, but they should be anonymous. Perhaps blogging as “Your friendly concierge at the Hyatt”, for example.

Bill and Coleman called him out on this and said companies who blog should have full transparency and name their bloggers. But the very reasonable reason of “one day they’ll leave” surfaced, and I’m having a hard time reconciling the two.

On one hand I am a transparency advocate. There are times when anonymity helps (ie when needing to talk about a sensitive issue), but generally for an external blog, I think the public should know who is the person blogging.

But I think the person leaving is a real concern. Take Matt Cutts for example, arguably Google’s “face” on the internet. If for some reason he jumps ship to Yahoo! tomorrow, would


Why Students Should Blog - Almost Winning A T-Shirt!May 14

You might remember my “Why Students Should Blog” post in response to HackCollege’s contest. I finally caught up with episode 26 of the Hack College Podcast today by Chris and Kelly, and was thrilled to find that I made the final four to win a Hack College t-shirt!

The segment starts at about 18 minutes and I think the collection of answers are really good. I appear in the episode as a tweet. I know people go on about how social media and blogging and whatnot in North America doesn’t always apply here, but this one does.

In any case, I didn’t win that t-shirt, but dammit I’ll keep trying. Failing which I’ll just buy one for myself when I head up there later in the year. (But that’s not an excuse to not let me win, HackCollege!)

If you want to discover more, check out “The Case For Student Blogging” by HackCollege, I think it’s pretty good stuff. If you’ve been agonising over the perfect phrasing of your resume since forever, why not take a look at this and find a better way to supplement your case for future employment.

By the way, need more case studies on Blogging Yielding F