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- Jumpstart Automotive Case Study: blueprint for a vertical ad networkOctober 17 2007
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Jumpstart Automotive Media is a vertical advertising network focused on the automotive market. The company represents automotive web publishers for advertising sales and offers a suite of services for advertisers and publishers around that core business. Vertical advertising networks have received significant attention and investment recently, so Jumpstart’s story is timely. The [...]
- StepUp Commerce: subscription model for early marketSeptember 10 2007
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Many consumer Internet companies leverage the scale of the internet to offer cost savings over local brick-and-mortar businesses. StepUp Commerce instead uses the interactivity of the Internet to help local businesses compete against internet companies and big-box retailers. Likening itself to an internet-era yellow pages, StepUp helps local retail businesses increase visibility and [...]
- Wallstrip Case Study: Delivering content where it is consumedJuly 31 2007
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Why profiled on Startup Review
Wallstrip, which produces short online video pieces covering stocks, is a fascinating and unusual business. Born of the blogosphere, founded by a venture capitalist who says he never intended to run it as a long-term business, funded with seed capital and sold less than a year later, the company fairly [...]
- Flektor Case Study: Counter to prevailing Web 2.0 wisdomJuly 17 2007
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Flektor is a unified suite of tools that enables users to create, manage, and share personal media across a variety of Internet sites. The service can best be compared to Slide and RockYou, but with a more powerful toolset for content creation, like video and photo editing tools. Users create “fleks” - photobooks, [...]
- Key success factors for Facebook appsJune 28 2007
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Like everyone else these days, I have been thinking a lot about Facebook and the F8 application platform. I thought I would share some of my research notes here, but this was not meant to be an exhaustive analysis. As of this writing, there were 18 Facebook apps (not developed by Facebook) having 1M or [...]