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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, optimization and search engines in general.
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- SearchCap: The Day In Search, September 2, 2010Yesterday
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad
When I search for [mortgage rates] in Google, I am presented with dozens of Google AdWords ads on the search page. But [...]
*** Read the full post by clicking on the headline above *** - Official: Google Experimenting With Four Ads Above Search Results, In Mortgage SearchesYesterday
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Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four.
Below is an example from a search for [mortgage rates] in Google:
As you can see, there are four separate ads being displayed, rather than the usual maximum of three.
The first one is one [...]
*** Read the full post by clicking on the headline above *** - Consumer Watchdog Airs Anti-Google Cartoon At Times SquareYesterday
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A Consumer Watchdog group is airing a cartoon that is named “do not track me.”
The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in [...]
*** Read the full post by clicking on the headline above *** - SMX East: Possibly Our Best YetYesterday
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Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks about the content and structure we’ve developed for the show.
Like Danny, I’m really excited about this conference, [...]
*** Read the full post by clicking on the headline above *** - How To Use Social Media Monitoring Tools For Outreach MarketingYesterday
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Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer. Sometimes, it is used in conjunction with direct sales, but often times [...]
*** Read the full post by clicking on the headline above ***