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Search Engine Land

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.


comScore Search Share For February: Bing Grows (Yet Slows) And Yahoo Declines AgainToday
The financial analysts were busy yesterday pushing out the comScore search market share data for February, which officially comes out later today. What the data show is: Google regaining some share “lost” in January and continued gains by Bing, albeit at a somewhat slowing pace. Yahoo lost some share again and so did Ask, while AOL [...]

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Twitter Gets Its Own URL Shortener To Stop Scams; Good Marketers Need Not FearYesterday
Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on [...]

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71 Technical Factors For Backlink Analysis (From 30 Link Building Experts) – Part 2Yesterday
Welcome to part 2 of our 3-part group interview series on backlink profile analysis. Part 1 covered backlink analysis for link building campaign design. Part 2 covers the more technical aspects of analysis, and what elements that link building experts look at to gauge the overall strength of a backlink profile. 14 URL factors in backlink [...]

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My Dream International Content Management SystemYesterday
Choosing a content management system which helps you make progress internationally - rather than blocking every move - is a good plank to have in your strategy. Even if you're not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure - just when you need it to be helping!

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Social Engagement: Making Content InteractiveYesterday
Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, bookmarks, and links from the social media sphere. This year, I want to discuss taking it a step further. “Engagement objects“, as defined by Bruce [...]

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