Toluu

Search Engine Land

Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft Live, Ask.com and the world of search engine marketing, optimization and search engines in general.

Live Blogging SXSW: Can The Real Time Web Be RealizedToday

I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned. Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

Yahoo Goes Hollywood With New TV, Celebrity ShortcutsYesterday

Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and celebrities. The TV shortcut shows the title and a short synopsis of the next episode, along with video clips and links to see photos, the show’s schedule, and an episodes list. All of [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

Valuing Keywords Based On Their Role In ConversionYesterday

Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the conversion funnel.

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

Google Adds Microdata Support For Rich SnippetsYesterday

The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: To learn more about Rich Snippet support in Google, [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***

Can Google Stay In China And Still Save Face?Yesterday

Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. ***