| Widget Blog - Sexy Widget |
Reviews and analysis of widgets, toolbars, and distributed businesses of all flavors.
- Recent
- Popular
- Tags (0)
- Subscribers (6)
- API Strategy PresentationNovember 19
-
Here is a presentation that I gave about API strategy last week at Pubcon.
- Social Media River PresentationNovember 19
-
Here is a presentation that I gave at Pubcon last week about the rise of the social media river / newsfeed format.
- Duplicate Content Penalties in the Age of Mash-Ups, Feeds, and APIsNovember 18
-
I sat in on an excellent Pubcon session last week that was called “Getting Rid of Duplicate Content Once and for All.”
For those of you not familiar with the issue, it’s a big one in the SEO community (a site search for “duplicate content” on SEO forum WebmasterWorld yields 63K+ results). Duplicate Content has long been one of those hazy issues that nobody could really give you a clear answer on.
The most common questions go like this: Can syndicating out your site’s content adversely affect your site’s ability to attract organic search traffic? Can scrapers outrank you for your own content? Does the so called “duplicate content penalty” exist for sites that syndicated too much of its content from elsewhere? And can duplicate content on one page of a site hurt the organic search rankings of unique content on that same domain?
The panel was moderated by Rand Fishkin, one of the better known SEOs, and the panelists were Ben D’Angelo, engineer and Director of Duplicate Content at Google, Priyank Garg of Yahoo!, and Derrick Wheeler, an SEO from Microsoft.
Even the rumor of something called a Google applied “duplicate content
- API Business Models: A SummaryNovember 6
-
During the recent Mashery Business of APIs conference, I heard from a lot of different companies on how, why, and to what end they were exposing APIs. I was particularly interested in the business model piece of it.
Here is a brief summary of some of the business models that can be associated with an API.
As a BizDev Lead Generation Tool / Funnel
The BizDev Funnel approach towards APIs was something that I heard over and over again. This model goes something like this – you use your API to give away a taste of your content / service, but not so much that somebody can actually build a business with it. Typically, API calls under this approach are capped per day. If the API partner exceeds that amount, they are invited to contact the company’s business development team to explore a partnership.
CNET is one company pursuing this model. The public CNET API is limited to 1500 queries per day, and also offers only limited content (for example, you can pull a review synopsis for a given product, but not the review itself).
Hoovers is another company that is taking this approach. Unlike the CNET model, third parties need to be approved to interact with the Hoovers API (HAPI!) at all. Each applica
- Business of APIs: Marc Frons from the New York TimesNovember 3
-
My notes from Business of APIs conference: New York Times API
New York Times
Marc Frons CTO
19.5M uniques
Strategy: Times Open
Syndication - times widgets, pushing content out
Aggregation - be a focal point for discussion and quality content
Community - news sharing app released called times people
Identity - attempt to understand users betterSyndication
Data Universe - taking content and thinking it of data, getting it tagged, exposing it via apis, tools for devs and users (apis and widgets)
Times Open APIs -
Community APIs
NYTimes Developer NetworkAggregation
TimesExtra - took BlogRunner, displays related stories to NYT articles, then expose an api of that feed, combination of algorithmic and editorial judgment
Community - TimesPeople, IBM Many Eyes that takes data and users can make visualizations with that data, user blogs (proposed), q&a (proposed), socail mapping (proposed)Why release open apis?
Syndication drives traffic back to NYT.com
Innovation - when others build, we learn
Journalism - fulfills mission by pushing info out to the public
Branding
New Business Models - we expect new business models will emerge around apis, probably around advertising and licensingDeveloper network was launched in October.
First api was campaign finance database.
Fi