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MediaFuturist

Media Futurist Gerd Leonhard's blog on The Future of Media, Communications, Technology, Advertising and Entertainment

The future of Mobile: Search more, talk lessToday

Funny video: Monty Python Channel on Youtube (maybe there's money to be made)Yesterday

Image by gleonhard via Flickr

This is really a funny yet revealing video - it reflects the growing trend to look among the larger content owners to look for monetization of their video clips on Youtube rather than sending take-down notices.

Tribes author Seth Godin discusses free content and the publishing industry (via 26th Story)November 19

Read: The 26th Story: Tribes author Seth Godin discusses free content and the publishing industry. Just ran across this blog post and though I should share some of Seth's comments as they apply very nicely to the Future of Content and Media. Here are the best snippets - and I won't comment this time, as there is nothing left to say!  You can download TRIBES (Seth's latest book), for free, here, btw

"The huge opportunity for book publishers is to get unstuck. You're not in the printing business...You're in the business of leveraging the big ideas authors have. There are a hundred ways to do that, yet book publishers obsess about just one or two of them. Here's the news flash: that's not what autho

Hollywood "Big Content" Under Siege (my comments on Jonathan Handel's AlwaysOn column)November 18

AlwaysOn's Jonathan Handel has published a nice column on what is happening with the content industries, and what the future holds for Hollywood and the 'big content' companies. Here are some of the best snippets and, as usual, some comments (links and images are mine, too)

First, Jonathan defines the issue: "This battle turns on whether it’s true that “content is king,” as many people believe, or whether content is becoming a mere commoner while the technologies that distribute it become ever more valuable"

I have written about this juicy topic several times, and even made a few videos on it: the question is somewhat academic - I think that in the future, everyone gets to be king at different times. Sometimes it's Context (and filtering) that matters the most, sometimes it's metacontent (i.e. tags, ratings, bookmarks etc), sometimes remixes, sometimes the packaging, sometimes the platfo

The Future of Broadcasting: My presentation at the Dutch Broadcasting Convention (NPOX 2008) in HilversumNovember 17

It's always a great pleasure to be in Holland where people are usually very open to Change and... where 88.4% of the population is online ;)  I was invited by the Dutch Broadcasting Organization (OMROEP) to speak about The End of Control, the People formerly known as Consumers and the Future of Broadcasting (Radio and TV), at their annual gathering and conference, NPOX. 

Here is the Dutch description of the session:  "Gerd Leonhard (Swi) is Media Futurist. Volgens hem zijn we slechts 1 a 2 jaar