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- Aweber Popup Email Subscription Form Test ResultsNovember 12
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For just over a week now I have been testing the Aweber “lightbox” popup email subscription form. I wrote about the experiment here, and now I wanted to share some results.
Aweber Email Subscriptions
Google Analytics Traffic for Same Period
As you can see when I placed the form up I actually got a small dip in subscriptions before it corrected to become an increase to eventually settling down to a 5.9% conversion rate, up from 2.4%. A client is trying it also and is getting a 5.5% conversion.
Why the dip? There is a weekend lull, but I looked at my analytics and I believe it is because of traffic source. Referral links and search traffic seems to convert much better than social media and my regular visitors.
Aweber Report Key
What I need to keep my eye on is the unverified and the unsubscribes. It’s hard t
- To Trust or to Test?November 5
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You might have seen, if you are visiting my site and not reading in email or feed, that I have one of those pop-over email sign up forms appearing right now.
Yes, it’s because of Darren. Blame him, heh.
Thing is, I don’t actually like these pop-overs much. While I think the way I am doing it with only showing it once per person is not as bad as every visit, I still believe people have popup blockers for a reason, and that reason is people don’t like popups, no matter what the technology used to deliver them.
So why on earth would I inflict on my own readers something I don’t like myself?
The good news it will only be a couple of days and I will be replacing it with an alternative approach. My reason is simple, I try to not make statements about tactics unless I have tried and tested them to my own satisfaction, and if I am going to offer an alternative I will need data to back up my arguments.
Another reason, and the title of this post, is “should you trust or should you test?”.
There is a lot of advice out there, some good, some bad. Some of this advice is based on experience, some is based on gut-feel, some of it pulled out of … thin air.
As I was just saying on my blogging forum, have you spotted how many “make money online” tips blogs there are now started by people with
- Good and Bad Guys in the Affiliate WorldOctober 22
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Bloggers are for the most part very protective of their reputations. When topics like affiliate marketing come up in conversation, some people get nervous. I have been challenged a few times by folks who were worried about my recent appearance at A4UExpo - had I been lost to the “dark side”?Controversially, I don’t think the affiliate world is necessarily a hive of “scum and villainy”. The problem is not so much with affiliate marketing as a whole, but with some of the people involved in it.
It’s not just the spammers either, although they are probably the most visible culprits, some of the common practices while not illegal, are still down right shady. It’s inevitable that when there are large profits to be made some people will put morals to one side.
At the other end of the spectrum are authentic and ethical folks who are trying to make a living in a fair and honest way, without resorting to nasty tricks of any kind.
How do you know the good from the bad? Easy! How much value is being added? Are you delivering on your promises? Do these sites deserve a commission, and if so, how much?
A lot of emphasis is being put on being the last cookie to drop, even if there is no fair reason why the user should
- Download Your Free Twitter GuideOctober 20
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John Haydon's Free Twitter Guide
John Haydon of Corporatedollar.org has released a free guide to Twitter that is well worth downloading. All you need to do is subscribe to his email list. Don’t worry about the references to non-profits if that doesn’t apply to you, the advice works for any Twitter user.
I’m not promoting this just because John is enrolled on my Authority Blogger course, the guide is top notch!
- Choosing a user-name and photo that will engage other Twitter users
- How to create a stand-out Twitter Profile
- How to find Twitter users
- How to turn followers into raving fans
- How to make sure that folks visit your website and stay interested
Click here to sign up and grab your copy
- Overcoming Your Own ConstraintsOctober 17
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In a previous post I wrote about constraints and I promised in the comment area I would return to the concept. When looking to write about it I realized there were both internal and external constraints in business that I would need to address.
In this article I will talk about the constraints that begin with us, often the biggest constraints of all.
The Buck Stops With You
It’s easy to blame external factors when we are our own biggest enemy most of the time. We need to fix ourselves before trying to improve our systems.
If you don’t fix your own constraints first then you will find a way to sabotage your system, guaranteed.
I have seen this over and over, in big companies and single operator businesses.
Basic Personal Constraints
What do you need to be personally productive and successful?
- Clarity of purpose
- Knowledge
- Skills
- Ideas
- A plan
- Action
- Project/Time management
- Measurement against goals
- Optimization
- Motivation
Most of these things are obvious, you can learn and incorporate behaviors, and sources of information on the topics and