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- Cheers to Social Media!June 18 2009
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As social media continues to grow in popularity as a marketing medium, we’ve seen an increasingly number of companies of all sizes jump on the bandwagon, eager to experience the results other companies have touted. In an effort to capture how different verticals are utilizing this space to drive their business objectives, I will be interviewing industry rock stars who leverage social media for their clients in that specific niche.
This first post is taking a look at how the spirits industry is using social media to connect with its customers. Jason Falls, a branding rock star, was fantastic enough to agree to an interview about social media engagement for his client, Beam Global Spirits & Wine.
Jason Falls is vice-president and director of Interactive and on-line communications at Doe-Anderson, a brand-building agency in Louisville, Ky. He also works closely with Beam Global Spirits & Wine, advising the company on social media. Among the brands he’s worked with are Jim Beam, Knob Creek and Maker’s Mark bourbons, the Sauza family of teq
- Starting a Social Media Club in St. Louis!June 15 2009
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Social Media Club (SMC) is an organization that connects people together to share knowledge and build relationships. I really believe in their slogan, “If you get it, Share it.” Like I have said so many times, “Social Media is about being Social.” It is about sharing information and helping one another. The reason why people refer to it as social media as opposed to the “internet” is because people are now able, even encouraged, to share their opinions, thoughts, and feelings with their friends.
When I was at SXSW in March, I ran into the founders, Kristie Wells and Chris Heuer. I shared with them my interest in relaunching SMC in St. Louis and building it to be a hub for all social media users to exchange knowledge and develop relationships with people they chatted with online.
Todd Jordan and I joined forces and decided to recruit some talented people in St. Louis who can help us in our effort. Below is our Board of Directors for Social Media Club St. Louis (SMCSTL):
Reem Abeidoh: Managing Director, @rabeidoh
- Birthday Post: 10 Things About Social ImpressionsJune 12 2009
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In celebration of my blog’s third birthday, I wanted to share with you details about it.
- I started blogging in June 2006 to learn about online marketing
- My blog started as Introspectus on blogspot! Eeeek! I talked about politics and general affairs once a month. My loyal readers were mom, dad, and my best friend
- I moved my post to Wordpress in October 2007 because Tanner Hobin and Lisa Young made fun of me for using the Blogspot platform
- Twitter and StumbleUpon send the most traffic to my blog
- My most popular post is the one I authored about a restaurateur who threatened a Yelp reviewer. It was submitted to Digg and quickly rose to the front page. Although my site crashed within 15 minutes, the post is still being mentioned in articles and posts, and I still get comments!
- Comments on my blog mean a lot more
- Video Interview Series: Brian ClarkMay 8 2009
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Brian Clark is one of the nicest guys I have met in the social media industry. He has always served as a great resource to me, especially when I decided to learn more about creating content for my blog. As the genius behind copyblogger, I was so excited to get a few moments with him to discuss the art of blogging. In this video, he shares with me important information about writing frequency, things to avoid, and a few great tips! Enjoy!
** This is my first video editing attempt. Go ahead, you can laugh…
- Challenge #67 with Blogging: Finding Time!April 23 2009
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Do you remember when you first started blogging? Weren’t you enthusiastic, eager and willing to spend hours on a blog post to make it perfect? Ah, those were the days! I remember them well!
I am a big advocate of blogging. I believe in its value. However, it has become increasingly challenging to blog as often as I used to because of my busy schedule. My friends reprimand me with sarcastic IMs and tweets: “How about you blog more often, Reem?!?!”
I am extremely honored that I have loyal readers who enjoy my content. I wish I had more time to allocate solely to blogging. I am sure I am not the only person who battles with their conscious when their blog has stale material from a month ago <insert guilty look here>.
Blogging Isn’t Just Writing
Blogging is time consuming because it includes many factors, not just writing. If you want to have a successful blog, you have to:
1- Come up with good ideas that you know your readers will enjoy
2- Write the posts
3- Edit the posts to make sure they don’t have too many grammatical mistakes, the tone is consistent, the message is clear, etc.
4- Tag and publish the posts
5- Promote them on social bookmarking sites an