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- Social Justice on Wall StreetNovember 25
- Trying to Relax I’m supposed to be on vacation at the moment, taking a few days off with friends exploring the countryside surrounding Santa Ynez, California before returning home to enjoy Thanksgiving. It’s beautiful this time of year, with wisps of white clouds accenting the blue sky and the crisp fall air greeting you each morning. [...]
- IBNMA is Looking for HereticsNovember 19
- Seth Godin’s newest book, Tribes, focuses on the topics of leadership, purpose and the formation of connected groups ("tribes"), topics to which I have paid great attention over the past few weeks in relation to IBNMA.LeadershipOne thing I learned from reading the book was that there is a great deal of difference between leading an organization and managing it. ...
- Tactical Transparency -the bookNovember 18
- I need to give a shout out to Shel Holtz and John Havens, authors of the newly released Tactical Transparency: how leaders can leverage social media to maximize vaue and build their brand. I was fortunate to be their agent on this project. Shel and John are social media experts. Here's some content from the front cover of their book: "Organizations are under a microscope as never before, and thanks to the Internet and the growing use of high-...
- Advertising moving onlineNovember 18
- According to eMarketer, in 2009 US TV advertising spending will decline 4.2% to $66.9 billion. Most of the money will move online and possibly to online videos. This follows the trend of consumers watching content online, but what can be spent in advertising online is still a fraction of what TVs are used to. The same is true for newspaper and other traditional media. The answer they are looking for is how to generate the same revenue online. Any...
- Social media marketing: Making a case for small businessNovember 17
- I referenced a post by Marc Meyer in my most recent one. In it, he links to Peter Kim's list of companies, most of them large, which use social media in some form. While I respect Peter and appreciate the...