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- Obummer!June 29
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Yet more responsive advertising by Nandos (the chicken people). This one picking up on the USA’s 3-2 loss to Brazil in the Fifa Confederations Cup. Nandos must have one of the most responsive marketing departments around. It churns these clever little ads out quickly.
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Click on headline link to visit matthewbuckland.com for full article - Fifa World Cup: Building Greenpoint stadiumJune 29
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About nine months ago I did a tour of Greenpoint Stadium, which will be hosting one of the semi-finals for the 2010 Fifa World Cup. Now, about 9 months later, I toured the stadium again with Chris Rawlinson and Gabby Rosario, thanks to a competition on Twitter.
And, judging by the pics, there is progress. [...]
Click on headline link to visit matthewbuckland.com for full article - Nandos strikes with Confed Cup viral campaignJune 24
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It’s so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in beating Australia and New Zealand (at pretty much everything or anything). Enter Nandos with this clever viral marketing campaign:
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Click on headline link to visit matthewbuckland.com for full article - Twitter, journalism and IranJune 23
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Some questions I answered for a newspaper article on journalism and social media, specifically with regard to the Iran uprisings and the use of twitter:
1. Twitter is being used quite extensively at the moment in Iran. Could this be regarded as some kind of turning point for social media?
I wouldn’t call it a turning point. [...]
Click on headline link to visit matthewbuckland.com for full article - The future of media and other questionsJune 22
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Answered some questions for an article recently. Thought I’d publish them here too:
What do you think the future of news organizations will look like?
For mid-sized to large news organisations, I doubt there will be any specialist text or broadcast media companies left. Most media companies will be full, quality, multimedia operations. This will intensify as [...]
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