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SEO 2.0

The 10 Simplest Website Tweaks for Designers to Get More ClientsDecember 12 2008

Ignore this by Reeuwijk. The main mesage of many designers’ websites.
Are you a graphic, product or web designer? Do you want your website to look good? Do you ignore, hate or forget SEO and usability? Well, I can help.

Designers often do not implement the simplest website tweaks and do not employ the easiest marketing methods that can drastically improve your performance in Google and bring you more clients.

Here are the 10 simplest website tweaks for designers, 2 of them actually off site.

Change your page title from your name or portfolio to what/where/who or in other words [offer city - name], example: “Graphic Design Atlanta - John Doe”, use descriptive titles for each page
Use CSS or image replacement like sIFR, Flir or typeface.js for navigation, headlines and links instead of pure Flash or images
Rename your navigation links from works, portfolio etc. to web design, print design, logo design etc. Use your name instead of about me
Do not display solely one image per page,

7 Rules of Ethical SEO You Ignore Probably as a White HatDecember 8 2008

Zero Harm by obLiterated.

Ethics often consists of unwritten rules. Those rules while not official state laws or beyond them allow us to live together in peace and prosperity. While laws and religions prevent us from inflicting the most obvious harms on others the deeper underlying ethics of civilization make us what we are, humans.

I often have been dissatisfied with the term ethical SEO for being a bad synonym for white hat SEO that only means “not cheating the search engines” website optimization.

Ethical SEO must be more than following search engine guidelines if we want to take ethics seriously.

In recent weeks and months I have been approached by numerous potential clients I was not quite happy to work with. Thy were not the usual online poker or escorts type of businesses that approach me quite frequently. The cases were a little more complicated.

I can’t retell the stories of all of them but I derived some of the 7 rules of ethical SEO you ignore probably as a white hat from them. Other list items consist of tactics that are perfectly OK with Google but are non-ethical nonetheless.

Don’t work for people who harm others like we

Web Success Without SEO Works: How I Entered the Top 10 for SEO BlogNovember 21 2008

When I started this blog, SEO 2.0, I proclaimed that SEO is dead and that you don’t need it anymore to succeed on the Web.

Moreover I proclaimed a new kind of SEO, SEO 2.0 which works almost completely different than what you know as SEO. Just 15 months later here I am ranking in the top 10 for seo blog at Google.com and I haven’t done 90% of the things that traditional SEO or SEO 1.0 consists of.

Obsolete SEO methods I haven’t used:

I have

not submitted this blog to any directories, not even blog directories
not exchanged links, neither reciprocal nor “3 way links” or anything like that
not optimized my meta tags, in fact I don’t have any, not even a description
not made any effort for traditional link building

Conventional SEOs still preach some of these tactics or come up with new useless ones like

“PageRank sculpting”
commenting on dofollow blo

Quick Guide to StumbleUpon Categorization and TaggingNovember 18 2008

CC: Stumbling into happiness by szea.

One of the most annoying issues on StumbleUpon, both from an user and a webmaster perspective is the bizarre categorization system. SU mixes tags and categories in a way nobody really grasps.

You can only memorize them by using this flawed system in a trial and error way. After more than a year of SU practice I finally got it, but most people don’t. So I present to you a quick guide to StumbleUpon categorization and tagging.

Why bother in the first place? As I said before, StumbleUpon is channel surfing on the Web. It means that, metaphorically speaking, if you put celebs on the discovery channel or cars on the politics channel you won’t reach your desired audience.

CC: Stumble and fall by andreasnilsson1976.

Miscategorization means:

No traffic beside the initial push of a few hundred people

10 New Must Read SEO, Online Marketing and Web Development BlogsNovember 17 2008

Recently I promised you in the 7 Things Obama Taught Me post to become less selfish and to promote other outstanding bloggers again like I did in the early days of SEO 2.0 quite often.

It took just a few days to compile a list of 10 new must read SEO, online marketing and web development blogs.

Here they are, I assume that most of them have started in 2008 so they aren’t even one year old:

I won’t describe them in depth as you will probably click yourself before reading anyways. All of those SEO, online marketing and web development bloggers have one thing common, a bright future. I know, I can spot trends like no other.

Did I miss some outstanding newcomer? I bet I have, I know there are some more buried in my bookmarks.