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- The Blogosphere is a Generous BunchToday
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David Armano has fond memories of the neighborhood in which he was raised. David’s neighborhood was, in the purest sense of the word, a close-knit community where people never thought twice about knocking on a door for eggs, milk, or to borrow a vacuum cleaner. Yesterday, David was literally schooled in the ways the Web can emulate the type of neighborhood he knew as a child. Stunned by the generosity, and ferocity at which his digital neighborhood rallied around a cause to help a single family that could not find help, David’s online plea has raised over $12,000.00 in under 24 hours.
- The Twitter Reciprocal Follow Is Not Always GuaranteedToday
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Atherton Bartelby is fed up with the endless lists of tips on “how to get more followers on Twitter.” Where are all the articles and tips on why a person will or will not return a Twitter follower’s follow when it happens? In what appears to be the first article of its kind, Atherton shares his “Top Ten Reasons Why ‘I’ Will Not Follow You In Return On Twitter.” Some of Atherton’s peeves include the lack of a user avatar and failure to include a link to your website, bio or location.
- Hyundai Offers Adverse Life Event Vehicle ReturnToday
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In an unprecedented program to protect consumers in this uncertain economic environment, Hyundai is allowing new car buyers who experience an involuntary loss of income the opportunity to return the recent purchase of their vehicle. The Hyundai Assurance Program, the first of its kind for an automaker in the U.S. auto industry, allows consumers to walk away from a financing obligation when certain adverse life events occur. Covered circumstances include involuntary unemployment, physical disability, loss of driver's license due to medical impairment, international employment transfer, self-employed personal bankruptcy and accidental death.
- The Wikipediasphere is a Generous BunchToday
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Taking a page out of the Obama campaign, the Wikimedia Foundation raised a total of $6.2 million with the help of over 125,000 donors from around the world. The Wikimedia Foundation was behind in its total contributions in late December, however, Jimmy Wales, the founder of Wikipedia, published a personal appeal on the foundation’s site to increase funding. In the eight days trailing that message, more than 50,000 contributions flooded in totaling $2 million and closing the gap toward the goal.
- Research and Opinion Favors Digital MarketingToday
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The changing trends in information production, distribution and consumption coupled with the uncertain times in which we live in create an unprecedented challenge for companies to better reach and engage with customers. Whether changes in marketing direction are motivated in response to market and industry conditions, changing consumer behaviors or the need to stay competitive and cost effective, one thing is certain: companies that don’t nail down marketing efficiencies and customer retention are in for a long, cold winter.