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Marketing & Strategy Innovation Blog

Customer Centric Thoughts from the World’s Sharpest Minds in Marketing, Strategy, Innovation and Design

Customers Are Talking: You Can't Listen to Customers if You Hate ThemToday

by: John Caddell

Every Tuesday, this space will cover "Customers Are Talking... Are You Listening?"

"Customers Are Talking" builds on the work I've been doing for the last fifteen years in product management, sales & account management, & specifically on the story-listening work I've embarked upon in the past year. (I cheated a little by sneaking in two posts on this subject yesterday.)

Beyond the Crisis - the Importance of Wealth Creation and Enterprise SoftwareToday

by: Sigurd Rinde

2009 looks bleak, people are nervous, businesses have found the handbrake and sounds of changing gears without using the clutch can be heard.

But a crisis has a side effect; it spurs changes and new ideas that moves society forward. Even stronger, it cries out for changes and new ideas, just cost-cutting your way forward does not cut it.

Post Consumer Society and the Culture Accellerator or What Are You Learning Today?Today

by: Karl Long

One of the things that struck me recently as I was teaching a class in Blogging and Social Media at San Francisco’s Academy of Art University is that whatever technology I was teaching about might not be here next year. I tried to take an approach where I didn’t teach tools so much as much as tried to demonstrate what creative and amazing things people were doing with the tools. I was trying to teach these guys how to be curious, creative, and to think critically. When I saw this video today it just slammed that fact home.

Unstuck from the MiddleYesterday

by: Jonathan Salem Baskin

For all of the news about Google's implicit threat to evict ad agencies from their traditional role as go-betweens for clients and their commercial content, now publishers of all types are getting in on the game.

Why You Should Listen to Customers Even if They're WrongYesterday

by: John Caddell

Even companies who believe "the customer is always right," if there are very many of them left, don't mean it literally. They mean something like, "We try to accomodate the customer, even when they are wrong." But beyond addressing the immediate symptom (the heart of "the customer is always right" philosophy), there are valid reasons why you shouldn't dismiss (or disregard) customer stories that you don't consider accurate: