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Big Picture Advertising

Big Picture is a blog about Advertising written by Simon Andrews - Digital Chief Strategy Officer for Mindshare

Jeff Cole - "State of the Mediasphere"November 21

At GroupM we work very closely with Jeff Cole of the Center for the Digital Future at USC. I've seen him speak at a number of our client events this year and each time been fascinated by his insights. I didn't make this presentation in Monaco but its well worth taking 30 minutes to watch.

TV losing the war for attention?November 20

TV is now better value than it has been for ages. The credit crunch means lower demand is driving prices down and lots of data shows that people are watching as much TV as ever - despite the amount of time being spent with digital media.
The new Ofcom report on the International Communications Market has some interesting facts that help explain this. Backing up our anecdotal findings we see that 74% of UK Internet Users surf whilst they watch TV - and 28% do it most times.

Retailer HijackingNovember 19

As the credit crunch continues we've been helping our clients with thinking about how brands should act in a recession. As well as work that has been around for a while, new thinking from Harvard Business School and Forrester (free but sign up needed) is proving useful.

But brands face an additional challenge from some retailers. Search for a favourite brand on the Grocery section of Tesco.com and they helpfully offer a link to "Cheaper Alternatives"

As well as this approach online, some of their recent advertising promotes new brands as alternatives.

New Brand Integration - Heroes & SprintNovember 12

Our US team have just launched the latest part of the partnership we have developed between our client Spring and the NBC phenomenon Heroes.

Communications Planning 2.0 - the Obama effectNovember 4

As the campaign reaches the end, the Obama campaign has shifted emphasis to getting the vote out, with really interesting contributions from Google with their GoogleVote site - promoted on YouTube too.

MoveON have also joined in with a smart viral video which has been shared around 14 million times.