| Big Picture Advertising |
Big Picture is a blog about Advertising written by Simon Andrews - Digital Chief Strategy Officer for Mindshare
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- The Challenge for 2009December 15 2008
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"You really want to get a headache? Try to understand Internet advertising. Social networking advertising is being discounted because there is so much inventory [of available ad spots], and because methods have not yet been found to make it very effective. Will that get figured out? I absolutely believe it will. What form will it take? Absolutely unknown."
A quote from Bary Diller in the WSJ ( sub required)This is what we all need to do next year.
- The Future of SearchDecember 2 2008
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Chris Copeland, our top search guy at GroupM, has written a must read post on how the Google Wiki and Yahoo Glue are redefining search.
You can read it here. - Jeff Cole - "State of the Mediasphere"November 21 2008
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At GroupM we work very closely with Jeff Cole of the Center for the Digital Future at USC. I've seen him speak at a number of our client events this year and each time been fascinated by his insights. I didn't make this presentation in Monaco but its well worth taking 30 minutes to watch.
- TV losing the war for attention?November 20 2008
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TV is now better value than it has been for ages. The credit crunch means lower demand is driving prices down and lots of data shows that people are watching as much TV as ever - despite the amount of time being spent with digital media.
The new Ofcom report on the International Communications Market has some interesting facts that help explain this. Backing up our anecdotal findings we see that 74% of UK Internet Users surf whilst they watch TV - and 28% do it most times. - New Brand Integration - Heroes & SprintNovember 12 2008
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Our US team have just launched the latest part of the partnership we have developed between our client Spring and the NBC phenomenon Heroes.