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Brand News: Mossimo, Constellation Brands, Brands that Bit the Dust in 2008, Kraft, Facebook, Dominos, GatoradeToday

Iconix Brand Group, Inc. (ICON), today announced that Target Corporation (TGT) has renewed its direct-to-retail license agreement for Iconix's Mossimo brand through January 31, 2012. Mossimo has been licensed exclusively to Target in the U.S./> since 2000. Iconix Brand Group owns, licenses and markets a portfolio of consumer brands including CANDIE'S®, BONGO®, BADGLEY MISCHKA®, JOE BOXER®, RAMPAGE®, MUDD®, LONDON FOG®, MOSSIMO®, OCEAN PACIFIC®, DANSKIN®, ROCA WEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, and one of my favorite brands, WAVERLY®. Iconix Brand Group, Inc. 1/7/09 via PRNewswire

Constellation Brands, Inc. (STZ), “the world's largest wine company and a leading international producer and marketer of beverage alcohol,” today reported its fiscal 2009 third quarter results, reporting net income of $84 million, or $0.38 diluted earnings per share ("EPS") for the quarter ended Nov. 30, 2008 ("third quarter 2009"), compared with net income of $120 million or $0.55 diluted EPS for the prior y

How to Provide Customers with an Exceptional Brand Experience? The Devil is in the DeliveryJanuary 5

You’ve built a great brand positioning strategy, verified it with research, set measureable goals, created a marketing plan and got your budget approved. You’re confident you can blow the competition away. But how can you be sure that you can deliver an experience that will surprise and delight your customers?  Too many companies forget about their employees. Here’s how to provide a positive experience customers won’t forget.

First, create an internal marketing plan. Structure it the same way as an external plan, except the employees are the target audience. What do they need to know to deliver an exemplary brand experience? What issues could affect their performance? What is the timing? What resources and training are needed? How will success be measured?

The authors of Communicating Change: Winning Employee Support for New Business Goals

Happy New YearDecember 29 2008

 

 

 

 

 

We're taking a break for the holidays.

We'll be back january 5th

Best Wishes for a Happy Holiday!

Trends: Hot Oatmeal is Hot, Shrinking RevPAR, Consumers Eating InDecember 19 2008

Overall restaurant sales are weak, but oatmeal is hot, especially upscale versions with fruit and nut toppings such as those introduced by Starbucks (SBUX) and smoothie chain Jamba Juice (JMBA). Oatmeal doesn’t require elaborate cooking equipment, has high profit margins and doesn’t spoil easily like fresh breakfast foods. Wall Street Journal 12/18/2008

The nation’s hospitality industry has entered one of the greatest recessions in the history of the American lodging industry, says a report from PKF Hospitality Research. Revenue per available room (RevPAR), a critical measure of hotel health, will fall 7.8 percent nationwide in 2009. Net operating income of the average U.S. hotel will fall 14.9 percent. Atlanta Business Chronicle

“Products geared toward at-home use — canning supplies, baking ingredients, and wine — were among the fastest growing

3 Tips to Help Businesses Weather the RecessionDecember 19 2008

Author, speaker and CEO of Chicago/> retail group, the Goltz Group,
Jay Goltz is steering his retail group (including Artists Frame Service, the country's largest picture framing business, and high-end home decor retailer, Jayson Home /> & Garden) through its fourth recession. He shares his three point plan for re-framing the recession to help small businesses stand a better chance of success in the coming year:

1. Discretionary Means Different Things to Different People
"You may think picture framing is a discretionary expense," says Jay Goltz, "but it's really important to our customers." No matter what industry you are in there are consumers for whom your products are necessary. Jay continues, "Customers who put a high value on quality and service are not going to automatically trade down or stop buying when things get tight. I've learned if I do right by them, I do alright." Re-frame your thinking: Don't assume you are discretionary. Figure out to whom you are a necessity and stay in sync with them.

2. Sales Down? Up Your Options
According to Jay, "If sales are down, you might be tempted to cut back on the number of alternatives you offer but n