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Customer Referral Programs Find New Favor With MarketersAugust 31

Customer referral programs are an effective way to attract high quality customers in a range of industries.Knowledge@Wharton 7/21/2010

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How Seasonal Sales Shift and 'Christmas Creep' Impact Retailer GrowthAugust 30

"Target, Toys R Us, Sears and Kmart are just a few of the big retailers that have launched mega-sales in recent weeks to tempt increasingly cost-conscious shoppers to their stores. This phenomenon -- known as the seasonal sales shift, or "Christmas creep" -- is not new. But in today's uncertain economic climate, it has bigger implications than ever -- both for the retail sector's growth strategies and for consumer spending habits, say Wharton and other business experts." Knowledge@Wharton 8/18/10

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Brand News: Marie Callender’s, Estee Lauder, Maybelline, YouTube, Google, Facebook, Apple, Nissan, Uniglo, RIM, Toyota, GM, Four Points by Sheraton, American Eagle Outfitters, McDonald’s, Sweet ‘N LowAugust 30

ConAgra Foods’ frozen meals brand Marie Callender’s is presenting mealtime as a respite from the day's worries in a campaign themed "Time to Savor" that portrays the brand's products as comfort food. Adweek 8/29/10

 Asian models have been added to represent the brands of Estee Lauder and Maybelline to appeal to the fastest-growing market in the world. SifyNews 8/28/10

 

 A study of YouTube videos for tobacco brands including Marlboro, Benson and Hedges and Winston, says most had pro-tobacco content, using themes like celebrities and movies, sports, music or archival footage (such as an ad using the Flintstones smoking Winston cigarettes), and noted that some videos seemed to be professionally made. A World Health Organization treaty requires participating countries to ban all forms of tobacco advertisements and sponsorships but YouTube is a user-generated site that is not regulated for content control.

Video: The Way of the Brisk - The Untold StoryAugust 29

UFC star Chuck Liddell is shooting "The Way of the Brisk" (as in Lipton Brisk) when "Tiny Chuck," a puppet with lots of brawn and no brains destroys the set. Very funny---but it does make me wary of  puppets.

Video: Where Will Happiness Strike Next? Only Coca-Cola KnowsAugust 29

Your brand may not have the marketing budget of The Coca-Cola Company, but you can still find opportunities to surprise and delight your customers.

This video isn't new but it makes me smile every time I view it. Guaranteed to make you smile too.