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Brand Noise

The blog for brand planners


Understanding Gen Y Narrative: The Transformer GenerationNovember 12 2008
Understanding Gen Y Narrative: The Transformer GenerationView SlideShare presentation or Upload your own. (tags: culture marketing)
Teens Pitch in for Clothing AllowanceOctober 23 2008
Last week a semiannual survey of 7,000 15- to 18-year-olds by Piper Jaffray, an investment bank and research firm, showed that annual discretionary spending by teenagers, whose money comes from allowance, gifts and part-time jobs, had dropped 27 percent to...
Trend Report: Green: Co-mingling PerspectivesOctober 10 2008
Green: Co-mingling PerspectivesView SlideShare presentation or Upload your own. (tags: green trends)
Mobile Consumer is an UnderstatementSeptember 2 2008
After this, maybe a change to kinetic consumer is more appropriate? (Image: Part of Bruno Taylor’s series “Playful Spaces")
Sackboy: Homespun Spin on GamingAugust 13 2008
Sony is banking on the inauspiciously named star of its new video game, "LittleBigPlanet," to boost sales of its PlayStation 3 console this fall -- and the homemade-looking Sackboy just might pull it off. Sony also plans to create about...