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Google Checkout Blog

News for sellers using Google Checkout.

Holiday shopping with GoogleDecember 1 2008

Looking for ways to save on your holiday shopping list? Not sure what to buy that special someone? Let Google Checkout and Google Product Search help.

Google Checkout is offering savings of $5, $10, $20 or more on your holiday shopping at over 600 participating stores through December 17th. And the Product Search team reviewed millions of recent queries to find some of the most popular products people are searching for in order to help you with gift ideas.

Use Google Checkout and Product Search to help you save money and find gift ideas this holiday season. Happy Shopping!

Posted by Anita Barci, Product Marketing Manager

Savings on shipping with FedExNovember 26 2008

As the holiday shopping season draws near, we'd like to remind our merchants that FedEx is offering discounted shipping rates for Google Checkout stores. Through this program, Checkout stores can receive up to 21% off their FedEx® shipping. To learn more, please visit our signup page.

Posted by Christian Yee, Product Marketing Manager

Driving higher conversion ratesNovember 10 2008

As the important holiday shopping season draws near, we've compiled a list of tips merchants can use to increase their Google Checkout conversions.

1) Make sure that your "Google Checkout Accepted" logo is on all of your site's pages. Shoppers may arrive at your site at places other than your main landing page, such as product reviews or customer support. Make sure they know you offer Google Checkout even if they find your site in ways you didn't expect. Here's more about Acceptance Logos and how to use them properly.

2) Have your Checkout button placed "above the fold" -- the part of your webpage that's visible without scrolling. This is usually good practice for any element on your site that you want to prioritize.

3) Include a link to a "What is Google Checkout?" page underneath your Checkout button. Guidelines for implementing this Google-hosted page that answers basic buyer questions can be found here under the section labeled "Messaging."

We hope you find these tips useful for increasing your holiday conversion rates. And here are even more ways to help drive sales using other Google products.

Button up your website with the Google Checkout shopping cartOctober 28 2008

If you've been using our Checkout Buy Now buttons, you're aware that these buttons only allow your buyers to purchase one item at a time from your website. But what happens if buyers wish to purchase more than one item? This is where the new Google Checkout shopping cart comes in. With the Google Checkout shopping cart, your buyers can add multiple items to their shopping cart, change item quantities, and remove items -- all without leaving your site. When buyers are ready to check out, they can complete their purchases with Google Checkout. The cart is quick to load and snappy to respond, so your buyers will love it. To see the cart in action, check out the Demo Store. To learn more about the cart's features, visit the overview page.

How do you get started? If you have an account, all you need to do to set up the shopping cart is visit the Google Checkout shopping cart page located under the Tools tab in the Google Checkout Merchant Center. Just enter your product information, price, and image location. The page will generate an HTML snippet that you can insert on your product web pages. To test that your button is working, just click it. A shopping cart should appear in the upper right hand of your browser window. If you want to customize the

Set your store up for holiday successOctober 15 2008

We know that many of you are preparing your stores for the busiest shopping season of the year, so we've compiled some tips and tools that can help you optimize your website, marketing channels, and ad campaigns.

A sample tip: If you're an AdWords merchant, be sure to display Google Checkout badges on your AdWords ads. Google Checkout users click on ads 10% more when they display the Checkout badge.

Our tools consist of several Google products that retailers can use to help drive additional traffic and sales this holiday, such as Google Product Search, which shoppers use to search for and find products they want to buy online. As a merchant, you can use Product Search to promote your products and drive holiday traffic to your store for free.

With the holidays just around the corner, now is a good time to make sure that your site is in the best shape for maximizing your holiday traffic and revenue. Here's more information, and remember -- it's never too early to start preparing for the season.

Posted by Jessica Ng, Product Marketing Manager