Toluu

TubeMogul Blog

Online video trends, data and an attempt at insight

Webcastr Tracking, Syndication AddedYesterday

We are proud to announce our partnership and integration with Webcastr.com. Webcastr prides itself on selecting and featuring the very best of internet TV, a daunting task considering the glut of content online–and they do a great job. To distribute your videos to Webcastr, register on the special link in the “More” section next to Webcastr on any video’s “Launch” page, then enter your new username/password and fire away.

Where In the World Are the Least Fickle Viewers?Yesterday

Recently, we released research highlighting the fact that most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute. Thanks to TubeMogul InPlay’s flexibility, we can also break out these results by country (below), revealing an interesting cross-cultural study in viewer engagement. Here are the world’s most engaged countries:

Country Percent of viewers watching > 20 seconds Poland 80.96% Iceland 78.97% Spain 77.73% Mexico 76.74% Japan 76.28% United States 74.78% Taiwan 74.66% Portugal 74.32% Vietnam 73.6% Estonia 73.36%

Yay, Poland!

TubeMogul Speaking At CESJanuary 5

Jason Lopatecki, our Chief Strategy Officer, will be speaking at noon on Friday (1/9) at CES in Las Vegas on a panel entitled “Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV.” This is our first time attending CES and we would love to see you there!

User Spotlight: Children’s HospitalJanuary 2

With shows like “Meet Me In the Graveyard” and “Children’s Hospital” (below), The WB is adept at creating popular, short-form Web series.

The Streamy Awards Now Accepting EntriesDecember 19 2008

We are proud to be co-sponsoring the all-new “Streamy Awards,” an online film festival of short-form, episodic content. Tubefilter, NewTeeVee and Tilzy.tv are organizing the event. From the press release:

2008 was a monumental year for online entertainment. Major production studios, independent new media producers, and a swath of talent ranging from Hollywood celebrities to overnight internet sensations contributed to the development of a distinctive and vibrant new medium.

The Streamy Awards is overseen by a panel of industry experts, members of the newly formed International Academy of Web Television (IAWTV), who will honor the greatest achievements of the last year in twenty-five categories. While the Academy will have the privilege of selecting finalists and winners from the public nominations in each category, the Audience Choice Award will go to the show that receives the greatest number of public votes.

Nominations will be accepted until January 23, 2009 and winners will be announced at a ceremony in Los Angeles on March 28, 2009.