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Collective Intellect, Inc.

What’s the point of your social media analysis?August 31

Lots of great data. What are you going to do with it?

There are a number of sophisticated social media metrics tools on the market today. You can aggregate social media conversation to reveal sentiment, voice of customer, demographics, even the profile of the author. It’s all pretty powerful stuff. But in the end, you have to know what to do with the data. You or your company has to have a broader view of your goals and how social media analytics can integrate into your business metrics. Social media analysis is not an end in and of itself, but rather a rich, contextually relevant data point that can help give you a more complete picture of your customer.

So, before you begin filtering and sifting through your customer’s conversations, here are some suggestions to make the most of your analysis:

1. Know What to Look for. Define the purpose of your analysis. Are you tracking a campaign, your brand, or a new product release? Having a clear and narrow focus for your analysis will help filter through the enormous volume of data.
2. Define Success. What are the goals associated with your brand, product or campai

Social Semantic Search: Context & ThemesAugust 25

We are all pretty familiar with the results of a search engine query. You enter keywords into bing, google or yahoo or some other search engine and get back results. In this example, I entered techstars and the following results displayed:

Page after page listing all of the potential matches; it’s like an inventory list and what may be important is tucked onto page 8.  A social media semantic search works differently and in CI:Insight represented differently.  CI:Insight gives you a tw0-tiered view of social media conversations:

• a high-level contextual view of topics – a landscape of conversation grouped by themes
• the ability to delve into specific posts – if you want to read that blog post from bosoxbomber you can

Conducting a social media semantic search reveals the context and themes of social media conversations over a specified length of time related to the key terms you have entered. CI:Insight’s semantic filter includes customer conversations on Facebook, twitter, message boards, blog and news sites.

For example, entering techstars into CI:Insight provides this contextual visual representat

Social CRM Starts with CategorizationAugust 23

Categorization is the foundation of Social CRM and the most important stage in automated text analytics. The end results of Social CRM – whether reporting, dash boarding, or workflow – is a direct reflection of how well the data was categorized. If you begin with a bad data set your output will not be accurate, and this can lead to misinformed business decisions.

The act of “categorizing” data is the application of filters to a stream of inbound data, separating the desired content from the rest and making it available for analysis. Filters play a major role in this process; once the data stream is primed for categorization, it is the filters that determine what content will be segmented. Simply put, if your filters are bad your data is bad

Traditionally, people filter by keyword. We have added the ability to apply semantic filtering, as well.  Keyword and Boolean based logic use terms, phrases and strings of logic (OR, AND, NOT, NEAR) to segment data. Semantic filters are a more advanced form of language modeling that deciphers the context of the language used –  the meaning, not just what terms are present – and matches semantically similar content to categorized data.

For example, semantic categorization allows automated detection and segmentation of content about Jaguar the car, and omits jaguar the animal and the Jaguars football team.

Because categorization is such a vital component of Social CRM and text analytics, Collecti

Collective Intellect ranks 192nd on 2010 Inc. 500August 19

We seem to be getting all sorts of accolades lately. We just found out that we were ranked 192 on the 2010 Inc. 500, Inc’s annual ranking of the fastest-growing private companies in America.

We have the August issues of the magazine with the pull-out list and the site will be updated August 24th with the full 5,000 ranking. This is a great honor and we’re excited that Collective Intellect was recognized.

Collective Intellect was just named one of Colorado’s Hottest CompaniesAugust 17

Lead411 launches “Hottest Colorado Companies” list and Collective Intellect is listed.

Check out the Lead411 list for Colorado