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Collective Intellect, Inc. |
social media analytics, predictive marketing intelligence, real-time actionable insights
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- Collective Intellect featured on “Colorado Matters”– Colorado Public RadioJune 23
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This morning, our own Tim Lefkowicz was featured on Colorado Public Radio’s ”Colorado Matters” program. LISTEN HERE for Tim and Ryan Warner’s interview on the rise of social media and what it means to market research, the companies that use it and the future of marketing.
- Iconoculture Syndicates Social Media with Real Time Data from Collective IntellectMay 20
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Industry’s first syndicated source for social media provides context, translation to thousands of consumer conversations
MINNEAPOLIS, MN — May 14, 2009 — Iconoculture, the leading cultural trend research company, today announced the availability of its Social Media Analysis product, the industry’s first syndicated source for social media information and insights. This product combines Iconoculture’s expertise on current and emerging consumer trends with powerful analytical capabilities for mining social media.
Iconoculture currently gathers consumer information from multiple data sources. Continuing to build out the industry’s first fully integrated view of the consumer, Iconoculture now offers Social Media Analysis. Framed by key consumer trends and contextualized with additional syndicated consumer information (including observational content and IconoCommunities data), real-time consumer data from tens of thousands of social media sources, such as blogs, microblogs, message boards and news outlets, is now available. Iconoculture Strategists layer on expert analysis, translating what’s happening with consumers and why, to provide more comprehensive consumer insights.
Social Media Analysis provides marketers with a method of effectively “listening” to the consumer conversations occurring throughout the world of social media. The analytical tools provide a means to view the discussions taking place, understand the sources from whic
- Digital CrossroadsApril 30
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In the past few years, the space occupied by companies that monitor social media and mine unstructured text for brand and product references has significantly matured, with new lists of experts in the field emerging weekly.
Fortunately, technology and marketing savvy agencies and firms also are keeping pace with the maturing space. There are myriad examples of how brand or product monitoring insights add value including augmenting SEO, supporting e-campaigns, deriving relevant messaging, and creating testable lead/demand generation strategy to name a few.
However, two areas are particularly exciting from our perspective in terms of providing more refined social media analytics:
• harvesting blogger demographics
• tying together brand and product attributesCollective Intellect is harvesting publicly available demographics and blog author characteristics to help online marketers and advertisers understand who they are. Deriving a holistic picture of influential authors online moves digital outreach and communication one step closer to the traditional approach employed by direct marketers. This is true whether the goal is to understand “the crowd” online or
- Is Brand Google in Trouble?April 21
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Published: April 20, 2009
NEW YORK (AdAge.com) — A little internal test at the Mountain View, Calif., search giant goes like this: You take Google search results, slap them on a Yahoo search page and ask users which results they like better. Inevitably, Google wins — even though they’re the same results. Such is the power of the Google brand, arguably the company’s most important asset. But after a decade of near-universal love, Google is facing its toughest test. It’s still got a great product and a good story but it’s big enough that competitors are slinging arrows from all directions. And while it’s cultivated a fun, easy and helpful brand persona, its culture is highly data-driven and insular. It’s a combination that helped it win Round 1 of the search war, but may make managing Brand Google a whole lot tougher going forward. Not a day has gone by in the past few months where Google hasn’t been blamed for some societal ill, economic or otherwise. To read the headlines in the U.S., Google took away your morning paper and is chipping away at your privacy. In the U.K., citizens of the village of Broughton linked arms to stop Google’s cameras from mapping the town as part of Str
- MTV Networks Selects Collective Intellect For Its Digital Communications Analytics And Audience InsightsMarch 30
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NEW YORK, NY (March 30, 2009) — Collective Intellect today announced that MTV Networks has selected the company as a strategic partner for digital communications analytics and audience insights. MTV Networks will deploy Collective Intellect’s innovative solutions to draw real time online audience insights, and enhance its understanding of how consumers perceive and engage with its brands, content and marketing. The partnership encompasses all of MTV Networks’ brands including MTV, VH1, CMT, COMEDY CENTRAL, SPIKE, TV Land, Nickelodeon, The N, and Nick at Nite.
“Our audiences inform everything we do, so it’s important that we tap into the deep, insightful and continuous online conversations they’re having around our content and the way we leverage it for marketers,” said Colleen Fahey Rush, Executive Vice President of Strategic Insights and Research for MTV Networks. “Collective Intellect and its analytics technologies will get us even closer to our audiences and the communities they build around our content across the Web.”
“The rapid explosion of social media digital communications has created new opportunities for media companies to better understand and connect with their audiences,” said Tim Lefkowicz, President of Collective Intellect. “With the new ways that audiences consume media, it’s critical for entertainment companies to know to what their core audiences are saying and determine the influence they have on their brands. W