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Tips to help you get started with TwitterToday

Twitter has been in the news a great deal in recent weeks, sometimes for trivial reasons, sometimes for headline-grabbing reasons.

Whatever the reason, one thing is true – more and more people are signing up for accounts and joining the fast-expanding Twitter universe.

tweetdeckpredictions Like many other users, I receive new followers on a daily basis. Indeed, according to TweetDeck stats, I’m currently averaging five new followers pe

Virgin exuberanceToday

This ad spot for airline Virgin Atlantic is currently running on TV in the UK:

No genius at O2Yesterday

I was in a Twitter conversation this morning with Luke Razzell about the iPhone and our different experiences when something goes wrong.

In Luke’s case, he had a problem with the antenna of his iPhone. He visited an Apple Genius Bar where his problem was identified and his phone replaced.

How quick was it? Luke says:

It literally took 5 mins on the spot—Genius checked it was a hardware issue (antenna), then swapped it.

While he waited, in other words.

Contrast that with my experience where I visited my nearest O2 store last Friday; they checked the phone and confirmed it would be replaced under Apple warranty… which will take a week to ten days.

Of course, Luke and I have different issues with our respective iPhones although the end result is the same: replace o

The Hobson and Holtz Report - Podcast #411: January 5, 2009January 5

Content summary: Marking four years of FIR on Jan 3; upcoming FIR Interview with Jack O’Dwyer; Israel/Gaza/social media follow-up: Steve Lubetkin podcast interview with Israeli consul in USA; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; David Phillips reports from the shadow of Stonehenge; News That Fits: the 13 skills of the PR pro of the future, as phishing and hacking come to Twitter are they doing enough to help protect you?; Sallie Goetsch reports from the Podcast Asylum; listeners’ comments discussion; music from Maria Gaines; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for January 5, 2009: A 68-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Some journalists’ fascination with TwitterJanuary 5

Both the Mail on Sunday and Sunday Telegraph published stories about Twitter yesterday.

As a way of bringing this micro-blogging / text chatting / social network / service to the attention of a wider UK public, both papers have done a good job for their combined circulation of nearly 3 million.

Unfortunately, both papers have done it in a way that demonstrates the journalists’ (and their editors’) utter lack of understanding of the social and business drivers underpinning much of the growth in use of Twitter by more and more people, focusing as they have on celebrities and the seeming triviality of their daily lives.

A great deal of what people twitter about is indeed the trivial and the mundane. Take a look at my own Twitter stream, for instance, and you’ll see that quite easily. Yet trivial-seeming chit-chat is very much at the heart of how we often relate to others and dismissing Twitter the way both of these mainstream media have done illustrates their own lack of imaginations.