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JenSense

Making Sense of Contextual Advertising


Using AdSense on your blog to spot exploitsToday
I got an email over the holidays from an AdSense publisher who was struggling with the fact her blog was being plagued by ads for Xanax, Tramadol and other prescription drugs.  But the problem wasn’t on all her pages, it seemed only a few were totally off-target for the site content at first.  So she ignored [...]
Google Chrome changes how Yahoo Publisher Network ads are displayedSeptember 4 2008
When Google Chrome was released earlier this week, I spent some time checking out how my various websites displayed in Google Chrome, which it seemed to pass with flying colors… that is until I noticed Google Chrome is somehow changing how Yahoo Publisher Network (YPN) ads are displayed.  Instead of the usual format, it is [...]
Wondering why your AdSense stats are low today?August 23 2008
If you logged in this evening and discovered you only had about 1/10th of the revenue you were expecting, have no fear.  Google AdSense was doing some maintenance today, although their maintenance did run 2-3 hours passed their expected maintenance time.  From the Inside AdSense blog: This Saturday, August 23rd, our engineers will be performing site maintenance [...]
AdSense going through major compliancy checking of publisher sitesJune 24 2008
Plenty of AdSense publishers over the last few months have been getting compliancy warnings for how they are running AdSense on their sites, judging from the number of people contacting me who have been hit with these new warnings.  And now, instead of a written email warning for the problem to be fixed within the [...]
Radio show on my thoughts on the Yahoo/Google ad dealJune 13 2008
I will be posting my comments on the whole Yahoo & Google advertising deal that was announced, but Shoemoney & I did a live webcast video show today, and my thoughts on what this means for publishers was one of the topics we discussed today (among other things, such as boothbabes, Google buying Digg and [...]