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Common Challenge

...blogging on dooyt.com

Demand interaction (and help your users).July 3

Getting a ‘comment notice’ e-mail from Mashable today got me thinking - it clutters my inbox, but also it helps me track the conversations I commented on (disqus and co.comments were not very helpful with that). So I clicked the included link and followed this conversation. It served mashable at least one page view, and probably some more from other people that commented the story (thus it’s effect could be expotential instead of linear). So using the simplest possible tool Mashable helped me engage into conversation and also helped itself by increasing revenue.

Modelling it for the rest of the web-world, we should focus on helping our users interact with our content - simple RSS is not enough anymore (although it probably could be used here as well if I had an auto generated channel for posts that I commented on) - as it brings users only once. You need mechanisms that constantly remind your users that the conversation (interaction) is on, and they should take part in it.

Seek balance though - if you push too much on your users they might stop coming back at all. Give them an instant opt-out to any incoming inform

Cheating on your boss?May 15

So you have just recently discovered that you no longer fit in the corporate world and want to live a life of a successful hot internet startup CEO? Soon after you come to the conclusion that to accomplish your newly chosen goal you need to make more time. You need to stretch the day to fit all new tasks that just need to be done so you can go down that road and hit the target that is luring you so strongly. You start to do research on the internet, add RSS feeds from different blogs to your favorite reader and soon after you find yourself having 1000+ unread entries. To cope with all the ‘new’ in your life, you learn GTD and organize your life into lists that have more and more tasks on them. The problem is… your daytime job with its urgent and important tasks just stands in your way to happiness. To make things worse, your office that once has been a dream place to spend time in, all of a sudden become a dull area with literally nothing interesting about it and you just can not stand it anymore.

To make things more interesting for you, the next step you decide to take is to do some of the ’startup’ tasks at your office. Now, that may get plain ugly when your boss learns of this, right? Just as cheating

The Web is not Global.April 22

In time of mass Internet adoption, free product and capital flow, we came to believe that the world is small. The possibility of doing business with customers being thousands of kilometers away and instantly getting in touch with people we barely new 5 min ago creates an illusion of being in the same room with the whole world. Digg, Facebook, Twitter, ubiquitous blogs and e-commerce - it really makes The Global Village a fact. Actually, having a video call over Skype with my friend in the UK feels pretty much the same as actually inviting him to my place. And of course I can get to know pretty much everyone in the world in less than 6 steps. So the world is small after all.

Really?

Recently I discovered that commenting posts on blogs like Techcrunch or Scobleizer (an important part of socially-aware-web-individual’s daily activities) only makes sense if you can be one of the first 20 commenters. Then someone actually reads what you wrote. To be one of the first 20 you have to read the post pretty much right after it’s online. When it’s fresh. The other observation I made is that my Twitter feed dies about 12pm - I on

the dipApril 9

the dip

from time to time we have a moment during our projects (both professional and personal), that we think we reached a dead end. this might be a straightforward situation (there is no chance to proceed, there are obstacles that we cannot overcome) or something what is called a dip.

I have recently read a little book by Seith Godin titled ‘the dip’ and it talks about exactly this situation. as the book’s subtitle reads - it is about when to quit, and when to proceed.

the illustration of the dip is a place where you are before mounting the success mountain.

it could be some kind of obstacle that you might need to figure out how to overcome, and as soon as you have done it things roll from there. but sometimes the dip is so deep that we cannot see the mountain at the horizon, only a dark wall in front.

how do we distinguish between a dip and a dead end?

more to come…

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