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- Pepsi ‘My Can’ Ranbir Kapoor Ad - Part 2January 3
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{Double click to view larger video}
Tagline: None
Agency: JWT
Duration: 30 seconds
First seen: December ‘08
Ad Message: Establish the 15 Rs. Pepsi ‘My Can’ offering in the market
Target Audience: 15-25 years young SEC A & B crowd
Frequency: Medium
Description: Ranbir Kapoor continues in his mission for the can and leans on his bed in the hope that the other girl (Pooja Sharma) will give up. She threatens ‘bed pe nahi, bed pe nahi’ just when Deepika Padukone (playing the reel life girlfriend too…yawn yawn) opens the door to find her boyfriend on bed with another girl, slams the door shut as Ranbir looks on helplessly and Ms. Pooja Sharma stands victorious holding ‘My Can’.
[Caution: Strictly opinionated comments follow]
She came, she saw and she let someone else conquer…thunderous applause ladies and gentlemen for you have just witnessed the most innovative, powerful and unexpected idea of all times. I never thought that after the great build-up in the
- Happy Holidays!December 24 2008
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Happy holidays all of you! I am off for my year end vacation and will see you all in 2009 with more advertisement reviews. Till then, be good and take care.
PS: I must’ve been not-so-bad last year, as Santa just nudged my blog count over the 10,000 mark today! Yehhhh!
- Pepsi ‘My Can’ Ad featuring Ranbir KapoorDecember 23 2008
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{Double click to view larger video}
Tagline: [Not available yet]
Agency: JWT
Duration: 30 seconds
First seen: December ‘08
Ad Message: Establish the 15 Rs. Pepsi ‘My Can’ offering in the market
Target Audience: 15-25 years young SEC A & B crowd
Frequency: Medium
Description: This ad opens with a store shutting down when a guy (played by Ranbir Kapoor) and a girl (played by Pooja Sharma) both reach out to grab the last can of Pepsi. The struggle for the coveted can begins with each of them proclaiming it’s ‘my can’. The girl not wanting to give-up the can ends up in the guy’s apartment and does not give ground even when the guy takes off his shirt. She covers her eyes but continues to hold on to the can. Last shot informs that the story is ‘to be continued’.
[Caution: Strictly opinionated comments follow]
Do us a favor JWT, please don’t ‘to-be-continue’ this one. How on earth could you forget that Pepsi once took potshots at Akshay-Kumar-grabbing-the-last
- ING Corporate ‘Paisa Sirf Paisa Nahi Hai’ AdDecember 16 2008
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{Double click to view larger video}
Tagline: Mere Desh Mein Paisa Sirf Paisa Nahi Hai.
Agency: McCann Erickson
Duration: 60 seconds
First seen: December ‘08
Ad Message: Establishing ING as the financial institute that understands value of your money (banking, investments, insurance)
Target Audience: All income groups, 25+ years age
Frequency: Medium
Description: The ad is a medley of shots – a boy dives into water to get hold of a coin, a mehendi ceremony where an elderly aunt is warding off buri nazar, an old rajasthani snake-charmer playing his been embellished with coins, a wide-eyed toddler playing with some coins, a shagun envelope with a coin, a girl wearing coin-shaped earrings, a brother teasing his sister for the customary rakhi shagun, a regional film poster decorated with currency
- Poll Baby Poll !!!December 16 2008
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Ok, I have been thinking about how I can let the visitors of this blog have their say in rating the ads and ever since PollDaddy came along, I knew I had to do this. At the bottom of every post, you will now find a cool-looking widget that is waiting for attention of some ace-raters like you. So, go ahead and Poll Baby Poll!!!
For your reference, below is my strictly non-technical definition of what each rating point stands for -
- 1/10 – I run, jog, sprint, dash, somersault and cartwheel to get hold of the remote when this one is on, just so I can turn off the TV before this audio-visual assault gets a chance to numb my senses.
- 2/10 – Makes me go ‘What were they thinking?’ before I flip the channel on this one.
- 3/10 – I don’t hate it but I definitely don’t like it.
- 4/10 – Evokes no emotion in me; good, bad or ugly. The out-of-sight out-of-mind types…
- 5/10 - Not bad, but still a long way to go!
- 6/10 – Ok, now you’re talking. This one’s almost nice.
- 7/10 – Nice! If not for a couple of quirks, this one would have rocked my boat.
- 8/10 – I definitely like this one. I really do.
- 9/10 – Great ad, never get bored of watching this one!
- 10/10 – Love it! I watch TV for this ad and the jingle is my ringtone!
PS: My apologies for the cheesy post ti
