Toluu : pluGGd.in to Indian Startups and India Business

pluGGd.in to Indian Startups and India Business

List of mobile ad networks in India:

Mobile Worx/Zestadz
ZestAdz is a multi-format mobile advertising marketplace which enables advertisers to launch highly targeted and relevant mobile advertising campaigns.
ZestADZ shares 50% of its ad revenues with publishers.
Mobile Ad Networks (India)
mKhoj
Gives advertisers a targeted way to reach out to consumers directly on their cell phones around the globe and has given mobile publishers a way to monetize their traffic.
Using mKhoj, advertisers can control spend (on a daily basis as well)
Funding: $7.1mn funding from KPCB & Sherpalo.
MobiSolv
Regional ad network, mobisolv shares 60% of

Interesting presentation on Google’s business strategy, how they buy traffic,business levers, how do they plan to take on Facebook, why do they not monetize all their services etc.

All about Google

View SlideShare presentation or Upload your own. (tags: google seo)

Take it with a pinch of salt (as with any ‘pitchy’ presentation).

via TC

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Industry House Chairman’s letter to CEOs and COOs on RecessionToday

One of India’s largest industry house Chairman has warned his CEOs of the impending recession and has suggested them to consider following measures:

Draw down all loans/lines of credits from banks and institutions to max. extent possible
Conservation of cash to max. extent possible
Expeditiously finalize pending loan and funding agreements, even if they involve accepting higher interest rates.
Put on hold any plans for acquisition (unless strategically critical)
Aggressively implement restructuring of internal cost framework
Defer non-essential capex and capacity extension.

(click on the image for a better resolution)

While it’s not really important to disclose the company name, the only context about them is that they have the ability to raise funds in no minutes - and the chairman is now talking about lines of credits/difficulty in raising funds/defer acquisition plans etc.

Startups - brace yourself for some tough times!

Recession and What does it mean for Startups? Recession is in and US slowd

Microsoft Startup Zone – How to enrollToday

Microsoft launched BizSpark, a global program designed to help accelerate the success of early stage startups by providing key resources (like software, support etc) and Indian startups too can avail this program by following these simple steps:

Enroll on the website Contact a network partner by searching for network partners on this website (Proto/TiE are the network partner for India) Network partner will give you a registration key which you have to submit on the startup site.

Eligibility Criteria

Your Startup:

Is in the business of software development
Is privately held
Has been in business for less than 3 years, and
Has less than US $1 million in annual revenue

If you are a startup enrolled with MS’s BizSpark, we would like to hear your views.

[Thanks Sudeep for the info]

Sun Microsystem’s ‘Startup Essentials program’ for Indian Startups Sun microsystem has announced it’s startup essentials kit for Indian...

Cloud gets a sequel - Zoho launches CloudSQLYesterday

Zoho has launched CloudSQL, middleware technology that allows businesses to connect and integrate the data and applications they have in Zoho with the data and applications they have in house, or even with other SaaS services.

Customers are able to access Zoho cloud data using SQL on both other cloud applications as well as through traditional on-premises software.

At a high-level, Zoho CloudSQL serves as the bridge between the external application and the data stored inside Zoho. It receives the query in SQL, interpret it, delegates queries and aggregates results across the Zoho services.

CloudSQL is an interesting development, since customers can port their data to any other application, and is a move away from locking-in.

Supports multiple SQL dialects. We support all the major (and even some not so major) ones: ANSI, Oracle, SQL Server, IBM DB2, MySQL, PostgreSQL and Informix.
With our JDBC/ODBC drivers, developers can access data in the cloud just as easily as if it were stored in a local database. - blog