Toluu : Being Peter Kim

Being Peter Kim

My digital yawp over the desktops of the world. Focusing on marketing, advertising, and culture-at-large.

Silcing and Dicing A List of Social Media Marketing ExamplesToday

Since starting a list of social media marketing examples, I've seen some great work to frame content for specific uses:

By technology/media type

I posted a framework on Mashable called The 22 Step Social Media Marketing Plan
Ray Schiel has listed almost all the examples by category

By country

Australia: former colleague Steven Noble has bookmarked many examples
Canada: David Jones has set up a wiki
Germany: Benedikt Köhler has blogged a list
Malaysia: A table at GreyReview
United Kingdom: John Welsh has blogged a list

By industry

Haven't seen any yet...

If you are maintaining or know of a segmented list, please let me know and I'll li

November 2008: Most Popular PostsNovember 30

I thought you might find it useful if I highlighted the most viewed content around here. In November, the top ten posts were:

This excludes the about page. The top two posts consist of content almost entirely

Working backwards to the futureNovember 28

Have you noticed the increased amount of work being done over the weekends?

Over the weekend of 13-14 September, banking executives met at the NY Fed to discuss a Lehman rescue. Shortly thereafter, Congress met over the weekend to discuss a larger $700 billion bailout package. Granted, these actions are in response to a crisis situation and the weekend work is warranted and bit different than, say, raking the leaves off of your lawn.

Over the past couple of weekends, business has been occupying social media, too. Motrin ran into controversy on a Sunday. The next Sunday, Scott Monty from Ford was trying to drum up support for the auto industry. And Frank Eliason aka ComcastCares on Twitter seems to be helping out all the time.

In the U.S., most workers have been employed for the past 80 years under a mental model of working five days a week, eight hours a day. Working outside of those limits tends to create dissonance with the concept of work-life balance. Most white-collar workers regularly put in

A ninety second business tripNovember 21

Carlos Whittaker is one of the earliest people on my social graph. I was inspired by a video on his blog last week called My Day In 90 Seconds.

Earlier this week, I applied the concept to a business trip. Video embedded below.

[Click here if you can't see the video.]

Here's what's happening:

Sunday: Left the house at 4:30 am, unseasonably warm 62 degrees. Time check from the BBC World Service. Up the parking ramp, past the 9/11 Memorial. Checking in with Delta. Fly to Atlanta, big plane. Connecting to Austin, little plane. Welcome to Texas! Driving on Congress Street, Traffic by Ben Cyllus on radio. Lunch at Whole Foods world headquarters. Drop bags at hotel and go get hair cut at Birds. Dinner at Freebirds and caught Obama on 60 Minutes.

Comments on The Next Digital EraNovember 19

I'll be in New York mid-week to moderate a PR Week conference panel and asked for your thoughts on the content. Thanks to everyone who contributed! Here are highlights from your responses.

1. What's next for the communications industry?

A mobile, sematic web and the personalisation of data. - Ubergill
Social media fatigue, large-scale burnout as a result of always-on and partial attention deficit leading to relationship breakdowns across the board. - Annalie Killian
Organizations that do not adapt will be seen as disingenuous through no fault of their own. We're really moving to a critical time where customers have outgrown those serving them. - Cory Hendrickson
I think the next big thing is the realization of the power that the little guys now have, that does not require waiting around for traditional media. - Angela Connor
Un-mergers along functional lines that change business models for different parts of the very broad communications industry. - David M
2009 will be about tools to cut through all of the noise and teaching