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Being Peter Kim

My digital yawp over the desktops of the world. Focusing on marketing, advertising, and culture-at-large.


A Wiki of Social Media Marketing ExamplesDecember 8 2008

Over the weekend, I created a framework to port A List of Social Media Marketing Examples into a wiki.  I also invited the 166 people who've left comments on that post to become the initial collaborators in the new effort. (At least I tried to...Google Sites seems to have had a delivery problem. If you think you should have a login, try your existing email address - it may already be setup.)

Soon after inception, several people asked about turning the list into a wiki, which is a natural container for this type of information.  However, I delayed doing this immediately for many reasons.

One of the benefits of doing so manifests in the framework, which allows users to sort information by different categories.  In an early experiment, I had created an alphabetical directory by company name, with 26 pages.  Continuing with that approach would've meant replicating efforts to relist examples by channel, industry, or geography.

Let me say thanks again to everyone who's contributed to help create

A Wiki of Social Media Marketing Examples

I'm looking forward to collaborating on this new community resource with you.

Social Media Marketing's New ClothesDecember 4 2008
Lewis writes, "Don't Say ROI Unless You Mean It."  Agreed.  I see a lot of bloggers wading into unfamiliar territory, starting to spew opinions on measuring return on investment (ROI).  It's easy for anyone with an understanding of business finance to see the shallowness of these analyses.  But don't be surprised - has not knowing anything about a subject ever stopped a blogger from writing about it?

There is one correct approach to calculate ROI.  The result is a financial ratio.


To get to the root of the problem, we first need to go back to school.  Marketing has historically been a right-brain discipline, reflected in academic coursework.  Left-brained marketers end up focusing on direct and/or B2B - staying far away from social media.

Fast forward to the top of the food chain.  CMOs have a shorter tenure than other executive roles.  Why?  According to Spencer Stuart, the firm that publishes the most widely cited statistics on the subject, CEO and CMO agendas are misaligned.  CEOs want to see business results - I'd say now more than ever.  Marketers can't counter with




Slicing and Dicing A List of Social Media Marketing ExamplesDecember 3 2008

Since starting a list of social media marketing examples, I've seen some great work to frame content for specific uses:

By technology/media type

By country

  • Australia: former colleague Steven Noble has bookmarked many examples
  • Canada: David Jones has set up a wiki
  • Germany:  Benedikt Köhler has blogged a list
  • Malaysia:  A table at GreyReview
  • United Kingdom:  John Welsh has blogged a list

By industry

  • Haven't seen any yet...
If you are maintaining or know of a segmented list, please let me know and I'll li
A ninety second business tripNovember 21 2008
Carlos Whittaker is one of the earliest people on my social graph.  I was inspired by a video on his blog last week called My Day In 90 Seconds.

Earlier this week, I applied the concept to a business trip.  Video embedded below.


[Click here if you can't see the video.]

Here's what's happening:

Sunday:  Left the house at 4:30 am, unseasonably warm 62 degrees.  Time check from the BBC World Service.  Up the parking ramp, past the 9/11 Memorial.  Checking in with Delta.  Fly to Atlanta, big plane.  Connecting to Austin, little plane.  Welcome to Texas!  Driving on Congress Street, Traffic by Ben Cyllus on radio.  Lunch at Whole Foods world headquarters.  Drop bags at hotel and go get hair cut at Birds.  Dinner at Freebirds and caught Obama on 60 Minutes.






Comments on The Next Digital EraNovember 19 2008
I'll be in New York mid-week to moderate a PR Week conference panel and asked for your thoughts on the content.  Thanks to everyone who contributed!  Here are highlights from your responses.

1. What's next for the communications industry?
  • A mobile, sematic web and the personalisation of data. - Ubergill
  • Social media fatigue, large-scale burnout as a result of always-on and partial attention deficit leading to relationship breakdowns across the board. - Annalie Killian
  • Organizations that do not adapt will be seen as disingenuous through no fault of their own. We're really moving to a critical time where customers have outgrown those serving them. - Cory Hendrickson
  • I think the next big thing is the realization of the power that the little guys now have, that does not require waiting around for traditional media. - Angela Connor
  • Un-mergers along functional lines that change business models for different parts of the very broad communications industry. - David M
  • 2009 will be about tools to cut through all of the noise and teaching