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The Quantcast blog hosts a discussion of internet trends, online advertising, interactive marketing, Web analytics, video, widgets, social media and more.

Advertising Week Event Recap - It's Just the Beginning...September 29

Last Thursday, Quantcast hosted an Advertising Week event at Bloomberg’s headquarters, bringing together a diverse and established group of executives from NBC Universal, and top digital agencies Starcom MediaVest Group, Avenue A/Razorfish, and Mediaedge:cia. The two-hour event focused on how the move to digital distribution is driving industry change, and what agencies and publishers are doing to generate increased advertiser value in an era of ever-improving audience data and accountability. Over 200 people attended the event.

Plenty of interesting ground was covered. Konrad Feldman, Quantcast co-founder and CEO, began with Quantcast’s vision of audience activation and addressability. NBC Universal’s SVP of Digital Media, Peter Naylor, followed sharing first-of-its-kind daily and sport-specific insights from NBCU’s Quantcast-enabled Beijing Olympics research (part of the company’s broader initiatives). And the event closed with industry veteran Mark McLaughlin moderating an agency panel that focused on the buy-side: how agencies are dealing with challenges of audience measurement, implementation of

Quantcast to Host Advertising Week Discussion with Leading Publishing and Agency ExecutivesSeptember 23

This Thursday, September 25th, Quantcast will host an Advertising Week discussion with industry leaders from NBC Universal, Avenue A | Razorfish, Starcom MediaVest Group, and Mediaedge:cia. The discussion will focus on how the industry can and must adapt to the shifting media models created by the move to digital distribution and consumer control. Speakers and panelists will discuss the impact of new measurement tools and how increased accountability is driving the evolution of our business.

WHO
Dan Doctoroff, President, Bloomberg
Konrad Feldman, CEO, Quantcast Corporation
Peter Naylor, SVP Digital Media, NBC Universal
Mark McLaughlin, President, McLaughlin Strategy
Andy Fisher, Analytics Director & National Lead, Avenue A | Razorfish
Michael Vinson, SVP/Managing Director, Digital Insights & Analytics, Starcom MediaVest Group
Lee Doyle, CEO, North America, Mediaedge:cia

WHEN
Thursday, September 25th 2008
7:30 AM -10:15 AM

WHERE
Bloomberg Headquarters, MPR Room
731 Lexington Avenue (between E. 58th St. and E. 59th St.)
New York, NY

RSVP required.
To RSVP or for more information, please visit: ersvp.com/r/quantcast_event

Quantcast Names Digital Expert TS Kelly to Lead Media Research InitiativesSeptember 3

Earlier today we announced that TS Kelly has joined Quantcast as Vice President, Media Research. With his deep understanding of the media industry and research community, Kelly will be instrumental in keeping Quantcast at the leading edge of media research and measurement, ensuring continued value creation for the many publishers and agencies that rely on our services.

Kelly brings both traditional and interactive media experience paired with broad research, planning, sales and marketing capabilities to his new role at Quantcast. He joins us after over 15 years in the media research industry, where he has held positions at Clear Channel Communications, NetRatings, Doner Advertising, IAG Research and most recently, as SVP, Director of Global Research & Insight at Havas Digital.

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Newly Released EnhancementsAugust 29

We’ve released a number of new features that directly address user input, and we want to make you aware of them.

Starting today, Quantcast Media Planner lets you create, save, and modify custom media property rankers. Now, you can select sites included on a ranker, save specific site groups and the demographic target you’re evaluating them for, and change criteria over time. You can create multiple planning lists and access them at any time via a “saved plan” listing at top of the Media Planner’s search controls. Create as many media plans as you like – they are available only to you and cannot be publicly accessed. We’re working diligently to make this feature even more robust – so expect to see continued development over time.

We have also added an “as-of” date to the top of the Planner so that we are transparent about the time frame of reported data.

Also recently made available is the ability to export search results into a CSV file for easy manageability. We are pleased to now offer that functionality via a “Download CSV” button on the bottom left of the Media Planner tool.

A significant new publisher feature is the ability to permission specific Quantcast users to see profile data that is not enabled for broad public access.

If you are reviewing individual property audience profiles on Quantcast.com, you’ll also notice ongoing modifications to the site redesign launched last month. We’ve moved naviga

Todd Teresi Joins Quantcast's Executive TeamAugust 21

Earlier today we announced that Todd Teresi will be joining Quantcast as our Chief Revenue Officer on September 1. Todd is currently SVP of Yahoo’s Publisher Network.

Having joined Yahoo almost 10 years ago from a role at Pricewaterhouse Coopers, Todd has been integral in developing many of Yahoo’s innovative advertising solutions. His understanding of the online advertising business – its opportunities and challenges for both publishers and advertisers – will be a key driver in the development of new Quantcast solutions.

Todd’s focus is on making sure Quantcast continues to deliver services that meet the needs of the rapidly changing digital media industry. Many of these services – like our Quantcast Publisher, and Quantcast Media Planner services – will be free. Some will enable Quantcast to build sustainable revenue streams by helping our publisher, marketer and agency community better serve their needs and those of their customers. All will be focused first and foremost on driving innovative solutions for an industry in transition.