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- Quantcast to Host Advertising Week Discussion with Leading Publishing and Agency ExecutivesSeptember 23 2008
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This Thursday, September 25th, Quantcast will host an Advertising Week discussion with industry leaders from NBC Universal, Avenue A | Razorfish, Starcom MediaVest Group, and Mediaedge:cia. The discussion will focus on how the industry can and must adapt to the shifting media models created by the move to digital distribution and consumer control. Speakers and panelists will discuss the impact of new measurement tools and how increased accountability is driving the evolution of our business.
WHO
Dan Doctoroff, President, Bloomberg
Konrad Feldman, CEO, Quantcast Corporation
Peter Naylor, SVP Digital Media, NBC Universal
Mark McLaughlin, President, McLaughlin Strategy
Andy Fisher, Analytics Director & National Lead, Avenue A | Razorfish
Michael Vinson, SVP/Managing Director, Digital Insights & Analytics, Starcom MediaVest Group
Lee Doyle, CEO, North America, Mediaedge:ciaWHEN
Thursday, September 25th 2008
7:30 AM -10:15 AMWHERE
Bloomberg Headquarters, MPR Room
731 Lexington Avenue (between E. 58th St. and E. 59th St.)
New York, NYRSVP required.
To RSVP or for more information, please visit: ersvp.com/r/quantcast_event - Quantcast Named 2008 AlwaysOn Global 250 Award WinnerJuly 19 2008
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Quantcast is pleased to announce that we are one of this year’s AlwaysOn Global 250 award winners. The AlwaysOn Global 250 celebrates the top 250 emerging private companies that are creating new business opportunities in the global technology industries.
AlwaysOn’s editorial mission is to identify areas of the marketplace where technology innovation is disrupting behavior and creating explosive new entrepreneurial opportunities for both startups and big business.
The winners of this competition will be honored at The AlwaysOn & STVP Summit at Stanford, July 22-24 at the Arrillaga Alumni Center at Stanford University.
- Quantcast.com – Redesigned to Accommodate Growth and Improved UsabilityJuly 15 2008
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After almost two years, Quantcast is pleased to announce the release of a redesigned web site. We’ve been incorporating minor changes to the site over the past few months, but today’s launch introduces the foundation of a more visually engaging interface and intuitive navigation.
We strive to provide our users with accurate, accessible data and think you’ll agree that the modifications allow for better visualization and a greatly improved user experience.
Our core focus as part of this initial redesign was on the home page and underlying data pages. You’ll continue to find the same reliable data we’ve been providing for Quantified and non-Quantified publishers, but in a much easier-to-use format.
Some of the key elements of the redesign include the following:
• More prominent profile search bar
• Improved calls-to-action for Publishers, and Marketers/Agencies
• Enhanced resources on Home Page (data summaries, links to publishers)
• More sophisticated graphics and improved visualization
• Clear and hierarchically displayed data, with prominent navigationWe are continuing to work on redesign enhancements – and you’ll see additional changes in forthcoming releases. But this represents our new look and feel – and we’d love to hear what you think. If you have questions, comments or input about our redesign please don’t hesitate to contact us at
- A Web Measurement First – Modeling Cookie Counts to PeopleJune 23 2008
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Today, Quantcast publicly released the internet’s first cookie corrected direct-measurement audience model (press release). This is a transformative event for measurement of digital media, as it enables census-level, cookie-based traffic counts to be leveraged as the foundation for people-based audience evaluation. More importantly, this hybrid audience measurement model combining cookie data and people insights will provide the needed foundation for addressable advertising.
For over a decade, online audience measurement has been limited by legacy panel based models. Our breakthrough announcement today sets the stage for dramatic changes in how our collective media business operates. We firmly believe that as the advertising and media business moves to an addressable model, direct-measurement will be a foundation for real-time targeting.
We have released a Cookie Correction Audience Data White Paper describing our methodology, and have provided a wide range of information detailing how audience data across our service is improved with today’s enhancement (Cookie Corrected Audience Overview & FAQ). Many of your questions should be answered by these resources.
We look forward to receiving feedback from our community of users, and continuing to lead innovation in the audience measurement space. As always, comments are welcomed at contact@quantcast.com.
- MRC Accreditation Process Initiated by QuantcastJune 16 2008
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Today, Quantcast publicly confirmed its commitment to a important industry review – the Media Rating Council’s accreditation process. The MRC (which was established at the recommendation of the U.S. Congress) has been an integral part of reviewing and accrediting 3rd party audience measurement in the TV, Radio and Print mediums (among others) for almost 50 years.
While Nielsen and Comscore have initiated the accreditation process as well, no online measurement service has yet to receive MRC accreditation for their data.
George Ivie, Chief Executive and Executive Director of the MRC noted, “We are excited to engage with Quantcast – a company that has introduced a new measurement approach – in the auditing process, and are pleased by their interest in working with us so early in the growth of their business.”
The process that we have begun is expected to be completed in a number of stages, and will be overseen by the MRC’s Internet Committee and involve an audit by an outside CPA firm chosen by the MRC.
We are eager to move forward with the process and provide yet another benchmark of transparency and confidence for the traffic and audience data that we generate. Taking this step sooner rather than later is a commitment to our rapidly growing publisher and marketer communities that we intend to deliver them credible services. More broadly, it is a sign that as the only open, direct-measurement audience service, we