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Practical eCommerce Articles

Articles, resources, strategy and a community for internet retailers, online business owners and ecommerce developers.

Conversion Tip: Put Facebook 'Like' on Product Detail PagesYesterday

Editor's Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The "Conversion Tip" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers. More than 100,000 sites had implemented the Facebook "Like" button within six weeks of its launch. With Like, Facebook is set to challenge Google. Like is rapidly becoming an index of content on the web, where the index is built based on mass popularity, as opposed to an arbitrary Google algorithm. The impact of this cannot be underestimated. Facebook is the number one website in the world by page views, and it already refers more than twice the traffic t...

Ten Great Ecommerce Ideas for September 2010Yesterday

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2010 installment of "Ten Great Ecommerce Ideas." Correctly Evaluate Your Conversion Rate “The conversion rate is the ratio between the number of visitors who are likely to perform an action you desire and the ones that actually do. It's not related to the whole website traffic. Eliminate from your analysis those visitors who don’t have the slightest intention to convert, but can skew your reports. For instance, when calculating your sales conversion rate, exclude all visitors who are referred by organic search keywords that are not related to your offer. You’l...

Social Media to Change Ecommerce?September 1

"Social commerce" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy, and retailers sell. In an upcoming webinar entitled "500 Million People and Growing: The Facebook Conversation Turns to Commerce," we will help merchants understand the social commerce landscape and prepare them for what lies ahead. Attendees will learn: Why online merchants should consider selling within Facebook; Options for social commerce; Why social commerce is not about shopping; The unique dynamics of selling within Facebook. Join Paul Chaney, Practical Ecommerce's social media director, and David Raycroft, co-founder and vice president of product management at Milyoni, a Facebook social-commerce a...

Ask an Expert: Does the Magento Platform Create SEO Obstacles?September 1

"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, Andrew Casey of 877MyJuicer.com asks about search engine optimization and the Magento platform. For the answer, we turn to our own senior contributing editor, Armando Roggio. He's a Magento expert and, in addition to his work for Practical eCommerce, he's also an ecommerce merchant, a seasoned Magento developer, and the site director for Ecommerce Developer, our companion site for developers and designers. To submit a question, email Kate Monteith, staff writer, at kate@practicalecommerce.com and we'll...

August 2010 Top Ten: Our Most Popular PostsSeptember 1

Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for August 2010. Top 10 Converting Websites: The Similarities and Differences We compared ten top-converting websites to determine what they have in common, and how they differ. When the ten examples are held up against each other and against Amazon some clear patterns begin to emerge. Facebook Fan Page Changes Coming Next Week Facebook made some changes in August to its tab pages on profiles and Fan pages that will affect just about anyone who has custom tabs. Paul Chaney, our social media director, blogs about the Facebook changes and what they cou...